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Pretty Straps is an online retailer specialising in decorative and luxury-style Apple Watch straps, watch covers, phone cases, and matching accessory sets. The shop targets Apple Watch wearers who want to personalise their device with fashion-forward designs rather than standard sports or utility bands.
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About Myprettystrap
Main product category
Apple Watch straps and accessories
Free shipping from
£80.00
Return period
30 days
Money-back guarantee
Yes, 100%
Prices from (after discount)
£18.99
Compatible devices
All Apple Watch models (38MM to 49MM)
Target audience
Primarily women, men's range also available
Verified reviews
Over 12,000 customer reviews, rated 4.6 out of 5
Pretty Straps positions itself in the premium accessories segment for Apple Watch users, with a focus on aesthetics and outfit coordination rather than athletic or technical functionality. The typical customer is a style-conscious woman looking to treat her smartwatch as a fashion accessory, though a men's collection is also available. Prices sit in the mid-to-upper range, with most straps listed between approximately £37 and £61 after discount. The shop emphasises ready-to-gift packaging and runs a buy-more-get-more promotional structure, suggesting it also targets gift buyers.
Active promotions
Ready to use with your order at Myprettystrap.
Buy one Apple Watch strap and receive one free from the same collection, with no minimum spend required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Receive a 50% discount on selected items during the clearance sale, available on a limited range of straps and covers.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Myprettystrap in the news
Recent updates and background about Myprettystrap, summarised in our own words.
Pretty Straps launches Rose Gold collection in support of Breast Cancer awareness
During October, Pretty Straps is donating 5% of proceeds from Rose Gold strap sales to a Breast Cancer support organisation. At the time of publication, the campaign had raised $2,345 toward a $10,000 target.
Buy-more-get-more deals now available across the full strap range
Pretty Straps currently runs a tiered promotional structure: buy one strap and receive one free, buy two and receive three, or buy three and receive four. The offer applies across the standard Apple Watch strap collection.
Pretty Straps expands into gift sets and jewellery bundles
Alongside individual straps and watch covers, Pretty Straps now offers curated gift sets and jewellery combinations, all presented in ready-to-gift packaging. The sets are designed for shoppers looking for a complete accessory look in one purchase.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Myprettystrap
Answers to the most common questions, based on search behaviour and our own research.
Is Pretty Straps a reliable webshop?
Pretty Straps lists over 12,000 customer reviews with an average rating of 4.6 out of 5, and claims more than 400,000 customers served. The shop offers a 100% money-back guarantee and a 30-day return policy, which are common indicators of purchase confidence.
Does Pretty Straps offer free shipping?
Yes, Pretty Straps offers free express shipping on orders over £80. Orders below this threshold may incur shipping costs, though exact rates are not specified on the homepage.
What is the return policy at Pretty Straps?
Pretty Straps advertises a 30-day fast and easy returns policy. The shop also promotes a 100% money-back guarantee, though the specific conditions for both are best confirmed via the contact or FAQ page on their website.
Do Pretty Straps fit all Apple Watch models?
According to the website, all straps and covers are compatible with all Apple Watch models, with sizes ranging from 38MM through to 49MM, including Series 1 through to Series 11 and the Ultra range.
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