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JOI is an American online store that sells plant-based milk concentrates and coffee creamers made from minimal, whole-food ingredients. The brand offers products in formats such as pastes, powders, and single-serve packets, covering bases made from almonds, cashews, oats, hemp seeds, soy, and peanuts.
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Impact via JOI
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About JOI
Main category
Plant-based milk concentrates and creamers
Product formats
Pastes, powders, single-serve packets, bulk tubs
Key ingredients
Almonds, cashews, oats, soy, hemp seeds, peanuts
Shelf life
Up to 18 months
Subscription discount
Up to 18% off with reduced shipping
Country of production
United States
Certifications
Organic options available (oats, soy)
Guarantee
100% money-back guarantee
JOI positions itself in the clean-label, plant-based food segment, targeting health-conscious consumers who want to make fresh plant milk at home without additives, gums, or preservatives. The brand's core philosophy is captured in its name, which stands for Just One Ingredient, meaning each product is made from a single whole-food source. Products are shelf-stable, minimally processed, and packaged to reduce waste compared to pre-made carton milk, which the brand explicitly contrasts on its website. JOI operates in the mid-to-premium price range and appeals to people who prioritize ingredient transparency, sustainability, and versatility in cooking and beverages.
Active promotions
Ready to use with your order at JOI.
Subscribe and save up to 18% on your favorite plant milk bases, with reduced shipping rates on every recurring order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Build a custom bundle from the JOI product range and receive a combined discount compared to purchasing items individually.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
JOI in the news
Recent updates and background about JOI, summarised in our own words.
Joi Ride Introduces RideOwn as Alternative to Standard Rideshare
Joi Ride has launched a service called RideOwn, which presents itself as an alternative to conventional rideshare platforms. The offering appears aimed at providing riders with a different model compared to existing options in the market.
AI JOI Generator Tool Referenced by University Source
A reference to a tool described as an AI JOI Generator has been noted in connection with the Universidad de Córdoba. No further details about the functionality or purpose of the tool are provided in the available information.
JOI AI Subscription Pricing and Plan Overview for 2026
An overview is available detailing the pricing structure and available plans for JOI AI in 2026. The information also covers the value offered by the service and lists potential alternative options for users.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about JOI
Answers to the most common questions, based on search behaviour and our own research.
Is JOI a reliable webshop?
JOI reports over 80,000 customers and offers a 100% money-back guarantee on its products. The brand is transparent about its ingredients and sourcing, which adds to consumer confidence.
How long does a JOI product last before opening?
JOI products are shelf-stable with a stated shelf life of up to 18 months, meaning no refrigeration is needed before opening.
Can I save money by subscribing at JOI?
Yes, JOI offers a Milk Club subscription that provides up to 18% off regular prices along with reduced shipping costs and additional rewards.
Are JOI products free from additives and preservatives?
According to JOI, all products contain zero gums, zero seed oils, and zero preservatives, with each product made from a single whole-food ingredient or minimal clean ingredients.
Your turn
Do you have experience with JOI?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about JOI
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
