Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
E Cloth is an international webshop specialising in microfibre cleaning cloths and related household cleaning products. The brand operates across multiple regions, including the United States, Canada, the United Kingdom, and Europe.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via E Cloth
You write a review, we donate to a good cause on your behalf.
No donations have been made for E Cloth yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About E Cloth
Main category
Household cleaning products
Main assortment
Microfibre cleaning cloths and accessories
Ships to
United States, Canada, United Kingdom, Europe
Segment
Mid to premium
Target audience
Environmentally conscious households
Cleaning method
Water-based, chemical-free cleaning
E Cloth positions itself around the idea of reducing the need for chemical cleaning products by using advanced microfibre technology that cleans effectively with water alone. The brand appeals to environmentally conscious households looking to cut down on single-use plastics and cleaning chemicals without sacrificing cleaning performance. Its product range sits in the mid to premium segment, reflecting the focus on durability and material quality rather than low price. The international presence across North America and Europe suggests a broad consumer base with a shared interest in sustainable home care.
Active promotions
Ready to use with your order at E Cloth.
Free shipping on orders above a minimum order value, applicable to selected regions
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Introductory discount on a starter cleaning kit for first-time customers
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
E Cloth in the news
Recent updates and background about E Cloth, summarised in our own words.
E-Cloth microfiber cloths among top performers in comparative test
Good Housekeeping tested a range of microfiber cleaning cloths and selected five that stood out in performance. E-Cloth products were included among the recommended options following this evaluation.
Visit E Cloth →E-Cloth mop priced at £20 popular across multiple households
Good Housekeeping published a piece in which the writer noted that several members of their family independently use the same E-Cloth mop, which retails at £20. The article explains the practical reasons behind the product's consistent appeal within the household.
Visit E Cloth →Expert review of E-Cloth cleaning products published in 2026
An expert assessment of E-Cloth cleaning products appeared on Dogster in 2026. The review offers a detailed breakdown of the brand's offerings based on hands-on evaluation.
Visit E Cloth →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about E Cloth
Answers to the most common questions, based on search behaviour and our own research.
Is E Cloth a reliable webshop?
E Cloth is an established brand with a presence in multiple countries, including the United States, Canada, the United Kingdom, and Europe. The brand has built its reputation around a specific cleaning philosophy and serves a broad international customer base.
Does E Cloth ship to my country?
E Cloth ships to the United States, Canada, the United Kingdom, and Europe. Customers outside these regions can also find purchasing options via the website.
What makes E Cloth different from regular cleaning cloths?
E Cloth products are made from microfibre and are designed to clean effectively using only water, without the need for chemical cleaning agents. This approach is marketed as both an eco-friendly and cost-saving alternative to conventional cleaning products.
Can I return a product if I am not satisfied?
Specific return conditions are not publicly detailed in the available information. It is recommended to check the returns policy on the E Cloth website for the region where you made your purchase.
Your turn
Do you have experience with E Cloth?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about E Cloth
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
