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Wool&Prince is an online clothing store specialising exclusively in merino wool garments for everyday wear. The range includes button-down shirts, t-shirts, henleys, pants, underwear, outerwear, and travel-focused pieces, all made from merino wool or merino blends.
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About WoolandPrince
Main category
Premium merino wool clothing
Assortment
Shirts, t-shirts, pants, underwear, outerwear, socks, accessories
Price range
From $48 (underwear) to $248 (outerwear)
Shipping
Free shipping offered
Returns
Free exchanges available
Founded
2013
Target audience
Adults seeking durable, low-maintenance everyday clothing
100-day guarantee
Wear a shirt for 100 days, next shirt on them
Wool&Prince positions itself firmly in the premium segment, with a philosophy built around buying fewer, higher-quality items rather than refreshing a wardrobe frequently. The brand was founded in 2013 after its founder wore a single merino wool shirt for 100 consecutive days without washing or ironing, a concept that drew widespread attention and shaped the company's identity. The typical customer is someone who values durability, low-maintenance clothing, and versatile pieces that work across multiple contexts, from the office to travel. Wool&Prince works directly with its mill and factory partners and emphasises a traceable supply chain as part of its approach to responsible production.
Active promotions
Ready to use with your order at WoolandPrince.
Bundle discount on multi-pack underwear and socks, offering a reduced price per item when buying in sets of three or more.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
100-day shirt trial: wear a Wool&Prince shirt for 100 days and receive a voucher toward a next purchase if not satisfied with its performance.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
WoolandPrince in the news
Recent updates and background about WoolandPrince, summarised in our own words.
Wash-free clothing trend raises environmental questions
Vox examines the growing category of garments designed to be worn multiple times without washing. The piece explores whether this approach genuinely reduces environmental impact compared to conventional clothing care.
Pendleton Mill heir launches wool apparel startup with new showroom
The son of a Pendleton Mill owner has opened a showroom for his new apparel company, which focuses on wool-based clothing. The Business Journals reported on the venture as an example of next-generation entrepreneurship within the textile industry.
WoolandPrince featured in Outside Magazine Kickstarter roundup
Outside Magazine included WoolandPrince in a selection of Kickstarter campaigns that drew attention. The feature highlights the brand as a notable crowdfunding effort in the gear and apparel space.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about WoolandPrince
Answers to the most common questions, based on search behaviour and our own research.
Is Wool&Prince a reliable webshop?
Wool&Prince has been in operation since 2013 and works directly with its mill and factory partners. The store offers free shipping and free exchanges, and publishes a founder's blog where customers can provide feedback and follow company updates.
Does Wool&Prince offer free shipping?
Yes, Wool&Prince offers free shipping on orders. Free exchanges are also available, which means returning or swapping an item for a different size or style does not incur additional costs.
Can you return or exchange items at Wool&Prince?
Wool&Prince offers free exchanges. Customers looking to make a return or exchange can find more information via the Returns/Exchanges page on the website.
How often do you need to wash merino wool clothing from Wool&Prince?
Merino wool is naturally odour-resistant and temperature-regulating, which means garments can be worn multiple times before washing is needed. Wool&Prince explicitly promotes this as a key benefit of its products and the items are machine washable.
Your turn
Do you have experience with WoolandPrince?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about WoolandPrince
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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