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Susan Alexandra is a New York City-based brand that designs and handcrafts handbags, jewelry, and accessories with a focus on color, playfulness, and personal expression. The brand sells directly through its own webshop and operates two physical store locations in Manhattan.

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At a glance

About Susanalexandra

Headquarters
New York City, USA
Store locations
1088 Madison Ave. and 33 Orchard St., New York City
Main categories
Jewelry, Bags, Accessories, Judaica
Made in
New York City
Customization
Available for lockets, pet jewelry, charms and more
Discount for new customers
10% off first order via newsletter signup
Gift wrapping
Complimentary gift wrapping with handwritten note
Custom item lead time
Made to order, see product page for estimated delivery
Susan Alexandra positions itself in the premium-accessible segment of the accessories and jewelry market, appealing to consumers who appreciate handmade, personality-driven pieces over mass-produced fashion. The brand's philosophy centers on bringing joy and sparkle to everyday life, with a strong emphasis on customization through offerings such as the Charmacy, custom lockets, and personalized pet jewelry. The typical customer is someone looking for a distinctive, emotionally meaningful accessory rather than a generic fashion item. Made in New York City, the brand combines a local craft ethos with a playful aesthetic that spans everything from seed-beaded bags to Judaica and lighter cases.
October 2026

Active promotions

Ready to use with your order at Susanalexandra.

10% discount on the first order when signing up for the Susan Alexandra newsletter
To the shop
Complimentary gift wrapping and a handwritten note included with every order at no extra cost
To the shop
Recent

Susanalexandra in the news

Recent updates and background about Susanalexandra, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Susanalexandra

Answers to the most common questions, based on search behaviour and our own research.

Is Susan Alexandra a reliable webshop?

Susan Alexandra is an established New York City-based brand with its own webshop and two physical stores in Manhattan. The brand has been featured on the runway and offers transparent terms, custom order acknowledgments, and a contact form for support inquiries.

How long does delivery take at Susan Alexandra?

Delivery times vary depending on the product. Custom and made-to-order items have their own estimated delivery windows listed on each product page. Standard items ship from New York City.

Can I return an item to Susan Alexandra?

The website lists shipping and returns as a contact reason, suggesting returns are handled on a case-by-case basis. It is advisable to contact the brand directly via the contact form for specific return queries.

Does Susan Alexandra offer customization?

Yes, Susan Alexandra offers a range of customizable products including the Devotion Locket, custom pet jewelry, and the Charmacy charm builder. Custom items are made by hand to order and have specific holiday order deadlines.

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