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Traverse Bay Farms, operating since 2001 under the Fruit Advantage brand, specialises in Montmorency tart cherry products including juice concentrate, capsules, and a range of specialty fruit foods. The company ships products nationwide and has received more than 38 national food awards.
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About Traverse Bay Farms / Fruit Advantage
Founded
2001
Free shipping from
$75
Awards
38+ national food awards
Main product
Montmorency tart cherry juice concentrate
Cherry origin
Michigan-grown, never imported
Packaging
Recyclable glass bottles
Customer service phone
1-877-746-7477
Main categories
Juice concentrates, fruit supplements, specialty food
Traverse Bay Farms positions itself in the middle to premium segment of the health food and supplement market, with a focus on consumers looking for fruit-based alternatives to conventional supplements. The company sources its Montmorency tart cherries exclusively from Michigan-grown fruit and bottles its juice concentrate in recyclable glass, emphasising quality preservation and traceability. Its Fruit Advantage supplement line targets people seeking natural support for joint health, sleep, and recovery, making it particularly relevant for active adults and those managing physical discomfort. The combination of food products, such as salsas, jams, and barbecue sauces, alongside capsules and juice concentrates gives the shop a dual identity: part specialty grocer, part wellness brand.
Active promotions
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Subscribe and save discount on recurring orders of juice concentrates or supplement capsules.
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To the shop
Free shipping on orders of $75 or more, applicable to all product categories in the shop.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Traverse Bay Farms / Fruit Advantage in the news
Recent updates and background about Traverse Bay Farms / Fruit Advantage, summarised in our own words.
Traverse Bay Farms launches three new natural supplements
Traverse Bay Farms has added three new supplements to its product range, aimed at supporting a natural and healthy lifestyle. The additions expand the company's existing lineup of health-oriented products.
Traverse Bay Farms marks 25 years in the tart cherry industry
Traverse Bay Farms is reflecting on 25 years of working with tart cherries, a period during which the company played a role in shaping the broader market for these products. The milestone offers an opportunity to look back on developments within the industry over that time.
Traverse Bay Farms YouTube channel passes 850,000 views
The YouTube channel operated by Traverse Bay Farms has reached more than 850,000 total views. This figure reflects growing online interest in the video content the company has published on the platform.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Traverse Bay Farms / Fruit Advantage
Answers to the most common questions, based on search behaviour and our own research.
Is Traverse Bay Farms a reliable webshop?
Traverse Bay Farms has been in business since 2001 and has won more than 38 national food awards. The company operates under both the Traverse Bay Farms and Fruit Advantage brand names and can be reached by phone at 1-877-746-7477.
How much do I need to spend to get free shipping?
Free shipping is available on orders of $75 or more.
What types of products does Traverse Bay Farms sell?
The shop carries tart cherry juice concentrate, fruit-based supplement capsules, dried fruit, salsas, jams, barbecue sauces, salad dressings, maple syrup, and chocolate-covered dried fruit, among other specialty food items.
Are the tart cherry products made in the USA?
Yes, Traverse Bay Farms states that its tart cherry juice concentrate is made in the USA using only Michigan-grown Montmorency cherries that are never imported.
Your turn
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