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Tender Belly is an American online shop specializing in premium pork products, including dry-rub uncured bacon, spiral cut ham, bacon crumbles, and bacon fat. Products are available through the webshop, on Amazon, and in physical retail stores across the United States.
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About Tenderbelly
Founded
2010
Headquarters
Denver, CO, United States
Main category
Premium pork products
Key products
Uncured bacon, spiral cut ham, bacon crumbles, bacon fat, sausage links
Animal welfare
Crate-free, 100% vegetarian fed, no antibiotics ever
No added
Water, antibiotics, hormones, MSG, high-fructose corn syrup
Where to buy
Webshop, Amazon, physical retail stores
Customer service
Via [email protected] or 303-305-4360
Tender Belly was founded in 2010 by brothers Shannon and Erik Duffy, who grew up in Iowa with a strong interest in quality pork. The brand positions itself in the premium segment, targeting consumers who are willing to pay more for pork products made without added water, antibiotics, hormones, MSG, or high-fructose corn syrup. Pigs are sourced from farms that raise animals crate-free, on a 100% vegetarian diet, and without the use of antibiotics. The production process uses freshly ground spices and real hardwood smoke, and the brand explicitly avoids cheap shortcuts such as water injection, which is common in mass-market bacon.
Active promotions
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To the shop
Order a selection of best-selling products as a bundle at a reduced combined price compared to individual item pricing.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Tenderbelly in the news
Recent updates and background about Tenderbelly, summarised in our own words.
Bacon Bits Brands Using Real Pork
A roundup identifies ten bacon bits brands that use actual pork as an ingredient. Tenderbelly is among the brands covered in this product overview published by Daily Meal.
Visit Tenderbelly →EWG Food Scores Tool Simplifies Grocery Decisions
The Environmental Working Group offers a food scoring tool that helps consumers evaluate grocery products based on ingredient and nutrition data. The tool is designed to make informed purchasing decisions easier for shoppers.
Visit Tenderbelly →Dustin Finkel Named CEO and Board Director at Tenderbelly
Tenderbelly has announced the appointment of Dustin Finkel to the roles of Chief Executive Officer and Board Director. The announcement was reported by Nosh.com, a publication that covers the food and beverage industry.
Visit Tenderbelly →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Tenderbelly
Answers to the most common questions, based on search behaviour and our own research.
Is Tender Belly a reliable webshop?
Tender Belly has been operating since 2010 and is a registered company based in Denver, Colorado. The brand sells through its own webshop, Amazon, and physical retail stores, which suggests an established business with multiple sales channels. A returns policy and FAQ section are available on the website.
What makes Tender Belly bacon different from regular supermarket bacon?
Tender Belly does not add water to its bacon, which is a common cost-cutting practice in the industry. The pork is dry-rubbed with freshly ground spices, slow-smoked with real cherry wood, and comes from pigs raised without antibiotics, crate-free, and on a 100% vegetarian diet.
Can I return products ordered from Tender Belly?
Tender Belly has a returns policy in place. For specific conditions and procedures, customers are advised to consult the returns page on the website or contact customer service directly at [email protected].
Where can I buy Tender Belly products if I do not want to order online?
Tender Belly products are available in physical retail stores across the United States. The website includes a store locator to help customers find a nearby location.
Your turn
Do you have experience with Tenderbelly?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
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One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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- 3 Trigger a donation Plus a chance at € 250 cash per month
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