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Heidi Merrick is a California fashion house founded in 2006, offering women's dresses, swimwear, knitwear, tailoring, and sunglasses. A significant part of the collection is designed and made in Los Angeles.
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About Heidi Merrick
Founded
2006
Main category
Women's fashion
Main assortment
Dresses, swimwear, knitwear, sunglasses, tailoring
Made in
Los Angeles, California
Free shipping from
$300 (US orders)
Returns
Free exchanges available
Prices from
Approx. £82 (swimwear tops)
Mailing list offer
10% off for new subscribers
Heidi Merrick positions itself in the premium women's fashion segment, with a design philosophy that blends California ease with refined, feminine dressing suitable for occasions ranging from the beach to black tie events. The brand's typical customer is a woman who values timeless style over fast fashion trends, with a preference for natural fabrics such as linen, silk, and corduroy. Prices reflect the premium positioning, with dresses starting around £400 and swimwear available from approximately £80. The brand also operates SRF, a unisex label of tees and sweatshirts rooted in California coastal culture.
Active promotions
Ready to use with your order at Heidi Merrick.
Sign up for the Heidi Merrick mailing list and receive 10% off your first order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on all US orders over $300, with free exchanges on any purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Heidi Merrick in the news
Recent updates and background about Heidi Merrick, summarised in our own words.
Eva Mendes and Kelly Rutherford spotted in same Heidi Merrick set
Actresses Eva Mendes and Kelly Rutherford were both seen wearing the same matching set from Heidi Merrick. The shared choice drew attention to the brand's appeal among public figures. The item was featured in coverage by Page Six.
Heidi Merrick nears two decades in the fashion industry
The brand Heidi Merrick is approaching its twentieth anniversary in the apparel business. California Apparel News highlighted the milestone, noting the designer's reflective and confident outlook. The coverage touches on the brand's journey and continued presence in the market.
Meghan Markle wears chartreuse Heidi Merrick dress
Meghan Markle was seen in a chartreuse dress by Heidi Merrick, with the look receiving coverage from WWD. The dress was noted for its springtime color palette. The appearance brought renewed attention to the California-based designer's work.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Heidi Merrick
Answers to the most common questions, based on search behaviour and our own research.
Is Heidi Merrick a trustworthy webshop?
Heidi Merrick is an established California fashion house that has been in business since 2006. The brand has been featured in Vogue and is associated with public figures such as Kristen Bell, which points to a degree of recognition and credibility in the market.
Does Heidi Merrick offer free shipping?
Heidi Merrick offers free shipping on US orders over $300. Shipping costs for orders below that threshold or for international destinations are calculated at checkout.
Can I return or exchange items at Heidi Merrick?
The webshop mentions that free exchanges are available. For detailed return conditions, it is advisable to consult the returns policy on the Heidi Merrick website before placing an order.
Where are Heidi Merrick clothes made?
Much of the Heidi Merrick collection, including the swimwear, is made in Los Angeles, California. The brand explicitly highlights domestic production as part of its identity.
Your turn
Do you have experience with Heidi Merrick?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Heidi Merrick
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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