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Brilliant Bicycle Co. is a New York-based online retailer specialising in commuter bikes and hybrid cruisers built for city riding. The shop ships bicycles across the continental United States and offers a 30-day return window for customers who are not satisfied.
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About Brilliant
Delivery time
1 to 5 business days (continental USA)
Shipping cost
Free on all bicycles (continental USA)
Return period
30 days
Prices starting from
$550
Ships to
Continental United States
Customer service
7 days a week via email and text
Main product range
Commuter bikes and hybrid cruisers
Head office
New York, NY
Brilliant Bicycle Co. targets urban riders looking for a practical, well-built bicycle without entering the high-end custom market. Prices start at $550, placing the brand in the accessible mid-range segment for city-focused cycling. The company operates primarily online, with a workshop in New York City available by appointment on weekdays. Their approach emphasises simplicity: free ground shipping, a straightforward return policy, and direct customer contact via email and text.
Active promotions
Ready to use with your order at Brilliant.
Free ground shipping on any bicycle order within the continental United States, with no minimum spend required.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
30-day trial period on all bicycles: customers who are not satisfied can return their bike within 30 days for a full refund.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Brilliant in the news
Recent updates and background about Brilliant, summarised in our own words.
Liverpool youth side stages comeback in Uefa Youth League
Liverpool's youth team managed to turn around a difficult match in the Uefa Youth League, securing a comeback result. Player Will Wright played a notable role in the team's recovery during the game.
Visit Brilliant →Trump points to growth in domestic car production
Donald Trump has highlighted an increase in American car production, presenting it as a result of his policies. He expressed confidence in his approach to boosting domestic manufacturing in the automotive sector.
Visit Brilliant →Visionquest receives praise as a fitting end to Marvel streaming
The Marvel production Visionquest has been reviewed favorably, with critics describing it as a strong conclusion to the company's streaming era. The series is seen as a well-crafted finale that meets the expectations built up over the platform's run.
Visit Brilliant →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Brilliant
Answers to the most common questions, based on search behaviour and our own research.
Is Brilliant Bicycle Co. a reliable webshop?
Brilliant Bicycle Co. is a registered business with a physical workshop address in New York City. They offer a 30-day return policy and provide customer support seven days a week by email and text, which suggests an accessible and accountable operation.
How long does delivery take from Brilliant?
Brilliant ships all bicycles for free within the continental United States, with an estimated delivery time of 1 to 5 days from their shop to the customer's door.
Can I return a bike if it does not suit me?
Yes, Brilliant offers a 30-day trial period. If a customer is not satisfied with their bicycle, it can be returned within 30 days for a refund.
How can I contact Brilliant's customer service?
Brilliant can be reached by email at [email protected] or by text at (310) 853-1337, seven days a week. Phone support and workshop visits are available on weekdays between 9 and 5 EST, with workshop visits by appointment only.
Your turn
Do you have experience with Brilliant?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
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One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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