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Born To Sell is a subscription-based software service that provides covered call screening and portfolio management tools for individual investors. The platform is designed to help stock owners generate additional income by identifying and tracking covered call opportunities.

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At a glance

About Born To Sell

Founded
2010
Headquarters
Las Vegas, NV, United States
Service type
Subscription-based SaaS
Free trial
2 weeks, no payment required
Main strategy covered
Covered calls only
Covered calls in database
902,705 (updated during market hours)
Customer support
Email and phone (800) 434-6980
Awards
STAR Award 1st place Trading Software, 3 years
Born To Sell targets self-directed investors who already own stocks or ETFs and want to apply a conservative, income-focused options strategy without needing deep technical expertise. The platform takes a deliberately narrow approach, covering only the covered call strategy, which sets it apart from broader options platforms that address multiple and sometimes conflicting strategies. Founded in 2010 and led by CEO Mike Scanlin, who has traded covered calls for 45 years, the service occupies the mid-tier subscription software segment. Tools such as a real-time screener, rolling calculator, portfolio dashboard, and personal earnings calendar are aimed at saving investors time they would otherwise spend managing custom spreadsheets.
October 2026

Active promotions

Ready to use with your order at Born To Sell.

Two-week free trial giving full access to the covered call screener, portfolio dashboard, rolling calculator, and all other platform features, with no credit card required.
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Discounted annual subscription rate for new users who convert from the free trial to a paid plan within a set period after the trial ends.
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Recent

Born To Sell in the news

Recent updates and background about Born To Sell, summarised in our own words.

Hindustan Times

Doctor and grandmother charged over sale of infant

A doctor and a grandmother have been charged in Mumbai in connection with the sale of a baby born to a minor who was a victim of sexual assault. The case involves serious allegations related to child trafficking and exploitation. Authorities are investigating the full circumstances surrounding the incident.

People for the Ethical Treatment of Animals (PETA)

PETA Advocates for Freedom of Birds Kept in Captivity

Animal rights organization PETA draws attention to the welfare of birds kept in cages. The organization argues that captivity has a negative impact on the well-being of these animals, as birds are naturally suited to a life in the wild.

People for the Ethical Treatment of Animals (PETA)

PETA Raises Concerns About the Welfare of Caged Birds

Animal rights organisation PETA has drawn attention to the conditions faced by birds kept in captivity. The organisation argues that confinement prevents birds from engaging in natural behaviours essential to their wellbeing. PETA advocates for an end to the practice of keeping birds in cages.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Born To Sell

Answers to the most common questions, based on search behaviour and our own research.

Is Born To Sell a trustworthy platform?

Born To Sell has been operating since 2010 and has received positive coverage from financial outlets such as Barron's and TheStreet.com. The company is led by CEO Mike Scanlin, who has a 45-year background in covered call trading.

Can I try Born To Sell before paying for a subscription?

Yes, Born To Sell offers a two-week free trial that gives access to all features, with no payment required upfront.

Does Born To Sell let me place trades directly?

No. Born To Sell is a screening and portfolio management tool, not a broker. Users place their trades through their own brokerage accounts.

How do I contact Born To Sell's customer service?

Born To Sell can be reached by email at [email protected] or by phone at (800) 434-6980. A fax number is also listed at (888) 279-8161.

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