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Masienda is an American online shop specializing in heirloom corn products and Mexican kitchen essentials, including masa harina, organic corn tortillas, and traditional cookware such as tortilla presses, comales, and molcajetes. The brand positions itself at the intersection of culinary tradition and home cooking, with products that are trusted by chefs and increasingly available in grocery stores across the United States.
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About Masienda
Free shipping from
$125 (contiguous US only)
Main assortment
Masa harina, corn tortillas, Mexican cookware
Target audience
Home cooks, food enthusiasts, chefs
Customer service hours
Monday to Friday, 8am to 4pm PT
Contact
Retail availability
2,000+ stores including Whole Foods, Target, Sprouts
Price range
$5 (tortillas) to $110+ (starter kits and cookware)
Wholesale
Available separately
Masienda targets home cooks and food enthusiasts who take an interest in authentic Mexican cooking and the sourcing behind their ingredients. The shop operates in the premium segment, with a focus on heirloom corn varieties and traditionally processed masa. What sets Masienda apart is its emphasis on traceability and sourcing transparency, including published sourcing reports, alongside a curated selection of cookware that reflects Mexican culinary heritage. Prices range from everyday staples like organic corn tortillas at $5 to higher-end cookware items such as a comal developed in collaboration with Made In, priced at $105.
Active promotions
Ready to use with your order at Masienda.
10% discount on your first order when signing up for the Masienda email newsletter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on orders of $125 or more, valid for deliveries within the contiguous United States.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Masienda in the news
Recent updates and background about Masienda, summarised in our own words.
Masienda Blue Corn Masa Harina Available at Whole Foods
Masienda's heirloom blue corn masa harina is sold at Whole Foods Market in 2.2-pound packs, available as a two-pack. The nixtamalized corn flour is free of gluten, GMOs, and preservatives, and is suitable for a range of dishes including tortillas, tamales, and arepas.
Visit Masienda →Masienda Founder Jorge Gaviria Featured in Los Angeles Times
The Los Angeles Times featured Jorge Gaviria, associated with Masienda, preparing a rib eye cachetada taco in a video segment. The feature highlights his approach to cooking with traditional corn-based ingredients.
Visit Masienda →Masienda Masa Harina Reviewed by Bon Appétit
Bon Appétit covered Masienda's masa harina, focusing on its potential for making taqueria-style tortillas at home. The product is positioned as a way to bring a more traditional tortilla-making process to the home kitchen.
Visit Masienda →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Masienda
Answers to the most common questions, based on search behaviour and our own research.
Is Masienda a trustworthy webshop?
Masienda is a recognizable brand in the US specialty food market, with products available in more than 2,000 retail locations including Whole Foods and Target. The company publishes sourcing reports and maintains a transparent contact policy with customer service available Monday through Friday.
Does Masienda offer free shipping?
Yes, Masienda offers free shipping on orders of $125 or more within the contiguous United States. This does not apply to wholesale orders or seconds.
Can I buy Masienda products without ordering online?
Yes, Masienda products including organic corn tortillas, heirloom masa harina, and frozen quesadillas are available at more than 2,000 grocery stores and independent retailers in the US. A store locator is available on the Masienda website.
How can I contact Masienda's customer service?
Masienda can be reached via a contact form on their website or by email at [email protected]. The team is available Monday through Friday from 8am to 4pm PT, with responses to Friday afternoon emails sent the following Monday.
Your turn
Do you have experience with Masienda?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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