Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Elims is an American online store specializing in dentist-formulated oral care products, including toothpastes, whitening products, and toothbrushes. The brand positions itself at the intersection of clinical effectiveness and environmental responsibility.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Elims
You write a review, we donate to a good cause on your behalf.
No donations have been made for Elims yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Elims
Headquarters
Los Angeles, CA, USA
Free shipping from
$35 (US orders)
Main category
Oral care
Key products
Toothpastes, whitening products, toothbrushes, travel bundles
Active ingredient
Hydroxyapatite
Formulated by
Dr. Casey Lau, DDS
Customer service
Target audience
Sustainability-conscious consumers, sensitive teeth
Elims was founded by Dr. Casey Lau, DDS, and targets consumers who want oral care products that are both scientifically grounded and kind to the environment. The brand uses hydroxyapatite, a mineral naturally found in teeth, as its primary active ingredient instead of conventional fluoride. Products are described as suitable for sensitive teeth and are formulated with sustainability in mind, which places Elims in the premium end of the oral care market. The typical Elims customer is someone who reads ingredient labels, cares about their environmental footprint, and expects their dental products to perform as well as conventional alternatives.
Active promotions
Ready to use with your order at Elims.
Free shipping on orders above a minimum order value for US customers
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discounted travel bundles combining multiple oral care products at a reduced combined price
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Elims in the news
Recent updates and background about Elims, summarised in our own words.
Our Promise: the philosophy behind Elims oral care
Elims outlines its commitment to producing science-backed oral care products that are both effective and planet-friendly. The page explains the brand values around sustainability, clinical formulation, and ingredient transparency.
Visit Elims →Ask Dr. Casey: dental questions answered by the founder
Elims offers a dedicated section where founder Dr. Casey Lau, DDS, addresses common dental care questions from consumers. The section connects the brand's product philosophy to broader oral health guidance.
Visit Elims →Expand your knowledge: the Elims dental care blog
The Elims blog covers topics related to dental health and oral hygiene, providing educational content for consumers interested in understanding the science behind their oral care routine.
Visit Elims →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Elims
Answers to the most common questions, based on search behaviour and our own research.
Is Elims a trustworthy webshop?
Elims is a US-based oral care brand with products formulated by a licensed dentist, Dr. Casey Lau, DDS. The company provides a contact email address and a physical business address in Los Angeles, which are standard indicators of a legitimate retailer.
Does Elims offer free shipping?
Yes, Elims offers free shipping on US orders of $35 or more.
What makes Elims toothpaste different from regular toothpaste?
Elims products are powered by hydroxyapatite, a mineral naturally found in tooth enamel, which the brand presents as an alternative to conventional fluoride. The formulas are described as clinically backed and suitable even for sensitive teeth.
How can I contact Elims customer service?
Elims can be reached by email at [email protected]. The brand also maintains a FAQ section on its website for common questions.
Your turn
Do you have experience with Elims?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Elims
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
