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BUILT is a US-based online shop specialising in protein bars and protein puffs, available in a wide range of flavours and sold directly to consumers via their website. The brand positions itself around taste, offering high-protein snacks with a soft, marshmallow-like texture as an alternative to conventional protein bars.
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About BUILT (US)
Main product category
Protein bars and protein puffs
Protein content per bar
15 to 17 grams
Price per 12-count box
From $29.99
Number of flavours
20+ flavours including Sour Puff and Dreamwich lines
Gluten-free options
Yes, dedicated gluten-free range available
Customer service hours
Monday to Friday, 8:00 am to 5:00 pm
Customer service phone
1-800-932-9304
Customer service email
BUILT targets health-conscious consumers who want a high-protein snack without compromising on taste, including fitness enthusiasts, active individuals, and anyone looking to increase protein intake throughout the day. The product range sits in the mid-price segment, with 12-count boxes priced around $29.99 to $32.99. BUILT differentiates itself by focusing on dessert-inspired flavours such as Cookie Dough, Brownie Batter, Salted Caramel, and Churro, paired with a soft texture rather than the dense or chewy consistency typical of many protein bars. The shop also offers a gluten-free line and a Sour Puff category, as well as a Build Your Own Box option for consumers who want to mix flavours.
Active promotions
Ready to use with your order at BUILT (US).
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Example promotion
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To the shop
Order a mixed box or Build Your Own Box to try multiple flavours at the standard box price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
BUILT (US) in the news
Recent updates and background about BUILT (US), summarised in our own words.
BUILT Launches Dreamwich Cookie Butter
BUILT has added the Dreamwich Cookie Butter to its lineup, a new snack sensation available in a box of 12 with 15 grams of protein per serving. The product has already accumulated 37 customer reviews since its release.
BUILT Expands Gluten-Free Protein Bar Range
BUILT offers a dedicated gluten-free collection featuring bars with 17 grams of protein, only 4 grams of sugar, and 130 calories per serving. The range is positioned as a nutrition-focused option for consumers with gluten sensitivities.
Shop the Full BUILT Protein Bar Collection
BUILT's complete collection of protein puffs, bars, and bites is available online in individual flavours and mixed boxes, covering sweet, sour, and dessert-inspired varieties. The Build Your Own Box option allows customers to mix and match flavours to their preference.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about BUILT (US)
Answers to the most common questions, based on search behaviour and our own research.
Is BUILT a reliable place to buy protein bars online?
BUILT is a US-based direct-to-consumer webshop with a large volume of customer reviews across its product range, with some individual products accumulating over 7,000 reviews. The shop provides customer service by phone and email on weekdays.
How do I contact BUILT if I have a problem with my order?
BUILT can be reached by phone at 1-800-932-9304 or by email at [email protected], Monday through Friday between 8:00 am and 5:00 pm.
Can I try different flavours before committing to one?
Yes, BUILT offers a Build Your Own Box and a 12-count Mixed Box, allowing customers to sample multiple flavours in a single order.
Does BUILT offer any discounts for new customers?
BUILT advertises a 15% discount for customers who sign up for text updates by texting BUILT to 36073.
Your turn
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