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Wisdom Panel is an online service offering DNA test kits for dogs and cats, providing insights into breed composition, health markers, behavioral traits, and genetic relatives. The tests are available in several tiers, ranging from basic breed identification to comprehensive health screening.
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About Wisdompanel
Main category
Pet DNA testing
Products available for
Dogs and cats
Dog breeds screened
430+
Health tests (Premium)
265+
Pets tested (database)
Over 5 million
Prices from
$89.99 (Breed Discovery)
Shipping
Flat rate shipping on all US orders
Parent company
Mars (Mars Petcare)
Wisdom Panel positions itself in the mid-to-premium segment of the pet DNA testing market, targeting pet owners who want science-backed information to guide the care of their dogs or cats. The service is backed by a database of over 5 million pets tested, which underpins its breed detection across more than 430 dog breeds and populations. Veterinarians are among the professional users of the platform, particularly for health-focused test results. Wisdom Panel is part of the Mars Petcare family, a global organization with a long history in animal nutrition and health.
Active promotions
Ready to use with your order at Wisdompanel.
Seasonal discount of up to 25% on all individual DNA test kits for dogs and cats
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle deal for multiple pets offering savings of up to $80 when purchasing two or more DNA tests together
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wisdompanel in the news
Recent updates and background about Wisdompanel, summarised in our own words.
Wisdom Panel Breed Discovery: affordable breed and behavior insights for dogs
The Wisdom Panel Breed Discovery kit allows dog owners to learn their pet's breed mix, explore the family tree, and understand behavioral quirks at an accessible price point. The test also connects owners with their dog's genetic relatives.
Visit Wisdompanel →Wisdom Panel Complete for Cats: breed, health, and trait testing in one kit
Wisdom Panel Complete for Cats offers a comprehensive DNA test covering over 70 cat breeds and populations, 45+ health tests, and 25+ trait insights. At-risk health findings are supported by a genetic consult.
Visit Wisdompanel →Wisdom Panel for veterinarians: integrating genetic testing into daily practice
Wisdom Panel offers a dedicated program for veterinary professionals, supporting the integration of dog and cat DNA testing into day-to-day clinical practice. The platform is designed to make genetic insights accessible and actionable within a professional care setting.
Visit Wisdompanel →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wisdompanel
Answers to the most common questions, based on search behaviour and our own research.
Is Wisdom Panel a reliable DNA test service for pets?
Wisdom Panel is a long-established pet DNA testing service backed by a database of over 5 million pets and is part of Mars Petcare, a globally recognized organization in animal health. The platform is also used by veterinarians, which suggests a degree of professional trust in its results.
What is included in a Wisdom Panel DNA test?
Depending on the chosen tier, a Wisdom Panel test can include breed identification, health screening, trait analysis, behavioral insights, and the ability to find genetic relatives. The Premium plan for dogs includes 265+ health tests and a genetic consult for at-risk findings.
How much does a Wisdom Panel DNA test cost?
Prices start at $89.99 for the Breed Discovery kit and go up to $159.99 for the Premium dog test, though discounts and bundles are regularly available. Bundle deals for multiple pets can save up to $80.
Does Wisdom Panel also offer DNA tests for cats?
Yes, Wisdom Panel offers the Complete for Cats test, which screens for 70+ breeds and populations, 45+ health tests, and 25+ trait tests, and includes a genetic consult for at-risk health findings.
Your turn
Do you have experience with Wisdompanel?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Wisdompanel
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
