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12|12 is an American online store specializing in organic cotton clothing and pajamas for babies, kids, and women. The brand is operated by 1212 Get Give, LLC and sells directly through its webshop at shop1212.com.
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About 12|12 (US)
Main category
Organic baby and kids clothing
Material
100% organic Pima cotton, grown in Peru
Free shipping from
$150
First order discount
15% off with newsletter signup
Target audience
Parents, babies, kids, women
Current promotion
End of Summer Sale, 25% off
Customer service
Via contact form at shop1212.com
Gift options
Gift cards available
12|12 positions itself in the premium basics segment for families who prioritize fabric quality and sustainability over fast fashion. All garments are made from 100% organic Pima cotton grown without pesticides in Peru, making them a notable choice for parents concerned about what touches their children's skin. The brand was founded by mothers who wanted an alternative to scratchy, disposable children's clothing, and the product line reflects that philosophy with an emphasis on durability and fewer but better pieces. The typical customer is a parent or gift-buyer looking for soft, long-lasting essentials for babies and kids, with a secondary women's line and a Mommy and Me category for matching sets.
Active promotions
Ready to use with your order at 12|12 (US).
Sign up for the newsletter and receive 15% off your first order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal sale offering a percentage discount across selected items, with free shipping on qualifying order amounts.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
12|12 (US) in the news
Recent updates and background about 12|12 (US), summarised in our own words.
New arrivals now available at 12|12
12|12 has added new items to its Just In collection, expanding its range of organic clothing for kids and babies. The new arrivals can be browsed directly on the shop1212.com website.
The Organic Cami and Short Set collection
12|12 offers an Organic Cami and Short Set collection for kids, made from its signature pesticide-free Pima cotton. The sets have been noted by customers for comfort and durability across multiple purchases.
12|12 gift cards available for all occasions
For shoppers who are unsure which items to choose, 12|12 offers gift cards that can be redeemed for any product in their organic baby and toddler basics range. Gift cards are available directly through the webshop.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about 12|12 (US)
Answers to the most common questions, based on search behaviour and our own research.
Is 12|12 a reliable webshop?
12|12 has been operating for over a decade under the name 12|12 and is run by 1212 Get Give, LLC. The store has received positive customer reviews for product quality and durability, and it features a clear returns and exchanges policy on its website.
Does 12|12 offer free shipping?
Yes, 12|12 offers free shipping on orders of $150 or more.
What is the return policy at 12|12?
12|12 has a returns and exchanges policy, which can be found on their website at shop1212.com. Specific timeframes and conditions are detailed there.
How do I contact 12|12 customer service?
Customers can reach 12|12 through the contact form on their website. For press, partnership, or wholesale inquiries, the dedicated email address is [email protected].
Your turn
Do you have experience with 12|12 (US)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
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