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THE GREAT. is a ready-to-wear fashion label founded by Emily Current and Meritt Elliott, offering clothing rooted in playful, nostalgic interpretations of American wardrobe classics. The brand sells directly through its own webshop, with a range that spans everyday basics, sleepwear, outerwear, and denim.
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About THE GREAT.
Free shipping from
$100
Main category
Ready-to-wear fashion
Founders
Emily Current and Meritt Elliott
Target audience
Primarily women, also men and children
Price segment
Premium
Ships to
Worldwide (multiple currencies supported)
Sale section
Available across multiple categories
Custom options
Custom embroidery available
THE GREAT. occupies a premium segment of the women's ready-to-wear market, appealing to customers who gravitate toward relaxed, considered dressing with a vintage-influenced sensibility. The label is shaped by the creative vision of its two founders, Emily Current and Meritt Elliott, whose personal aesthetic runs clearly through every category. The assortment is broad enough to build a full wardrobe around, covering everything from tees and sweatshirts to dresses, sleep collections, and outerwear, while maintaining a consistent visual identity. A separate section called THE GREAT. Outdoors and a children's and men's range suggest the brand is expanding beyond its core womenswear audience.
Active promotions
Ready to use with your order at THE GREAT..
Free shipping on all orders over $100, applied automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal sale offering reduced prices across multiple categories including dresses, sweaters, outerwear, sleepwear, and accessories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
THE GREAT. in the news
Recent updates and background about THE GREAT., summarised in our own words.
Robert Reich on a shift in American public engagement
Political commentator Robert Reich reflects on a notable change in civic awareness and participation among the American public. The piece was published in The Guardian and touches on broader themes of political awakening in the United States.
San Francisco reaches a likely resolution on the Great Highway dispute
A long-running debate over the future use of the Great Highway in San Francisco appears to be nearing a conclusion. After years of disagreement among residents and officials, the situation may finally be settling into a more permanent outcome.
Ballot measure on Upper Great Highway defeated, park supporters celebrate
A ballot measure concerning the Upper Great Highway in San Francisco was voted down, which supporters of the Sunset Dunes Park consider a positive outcome. The result suggests continued community backing for preserving the area as public green space rather than roadway.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about THE GREAT.
Answers to the most common questions, based on search behaviour and our own research.
Is THE GREAT. a trustworthy webshop?
THE GREAT. is the official direct-to-consumer webshop of an established American ready-to-wear label founded by Emily Current and Meritt Elliott. The brand operates its own physical stores in addition to the online shop, which is a reasonable indicator of an established retail presence.
Do you get free shipping at THE GREAT.?
Yes, THE GREAT. offers free shipping on orders of $100 or more.
Does THE GREAT. ship internationally?
The webshop supports a large number of currencies and countries at checkout, which indicates that international shipping is available to many regions worldwide.
Does THE GREAT. have a sale section?
Yes, the webshop includes a dedicated sale section covering multiple product categories including tees, sweaters, dresses, tops, bottoms, outerwear, sleepwear, accessories, swimwear, and men's and children's items.
Your turn
Do you have experience with THE GREAT.?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about THE GREAT.
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
