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THE GREAT. is a ready-to-wear fashion label founded by Emily Current and Meritt Elliott, offering clothing rooted in playful, nostalgic interpretations of American wardrobe classics. The brand sells directly through its own webshop, with a range that spans everyday basics, sleepwear, outerwear, and denim.
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What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
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Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
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Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
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Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
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- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
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The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About THE GREAT.
Free shipping from
$100
Main category
Ready-to-wear fashion
Founders
Emily Current and Meritt Elliott
Target audience
Primarily women, also men and children
Price segment
Premium
Ships to
Worldwide (multiple currencies supported)
Sale section
Available across multiple categories
Custom options
Custom embroidery available
THE GREAT. occupies a premium segment of the women's ready-to-wear market, appealing to customers who gravitate toward relaxed, considered dressing with a vintage-influenced sensibility. The label is shaped by the creative vision of its two founders, Emily Current and Meritt Elliott, whose personal aesthetic runs clearly through every category. The assortment is broad enough to build a full wardrobe around, covering everything from tees and sweatshirts to dresses, sleep collections, and outerwear, while maintaining a consistent visual identity. A separate section called THE GREAT. Outdoors and a children's and men's range suggest the brand is expanding beyond its core womenswear audience.
Active promotions
Ready to use with your order at THE GREAT..
Free shipping on all orders over $100, applied automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal sale offering reduced prices across multiple categories including dresses, sweaters, outerwear, sleepwear, and accessories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
THE GREAT. in the news
Recent updates and background about THE GREAT., summarised in our own words.
Scenario outlined for a potential gas crisis in 2030
An analysis has been published describing how a major gas crisis could develop by the year 2030. The piece explores the possible sequence of events and their consequences for energy supply. It presents a forward-looking perspective on fuel availability in the coming years.
Overview of college admissions winners and losers for 2026
A breakdown has been published examining which colleges and applicants are faring well or poorly in the 2026 admissions cycle. The analysis looks at broader shifts in how students are being distributed across institutions. Some schools are emerging as clear beneficiaries while others face growing challenges.
Starbucks and Peanuts release a joint fall collection
Starbucks has launched a new seasonal collection in collaboration with the Peanuts brand. The collection draws inspiration from the Great Pumpkin and the popular Pumpkin Spice Latte. It is positioned as a fall-themed release combining both brands.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about THE GREAT.
Answers to the most common questions, based on search behaviour and our own research.
Is THE GREAT. a trustworthy webshop?
THE GREAT. is the official direct-to-consumer webshop of an established American ready-to-wear label founded by Emily Current and Meritt Elliott. The brand operates its own physical stores in addition to the online shop, which is a reasonable indicator of an established retail presence.
Do you get free shipping at THE GREAT.?
Yes, THE GREAT. offers free shipping on orders of $100 or more.
Does THE GREAT. ship internationally?
The webshop supports a large number of currencies and countries at checkout, which indicates that international shipping is available to many regions worldwide.
Does THE GREAT. have a sale section?
Yes, the webshop includes a dedicated sale section covering multiple product categories including tees, sweaters, dresses, tops, bottoms, outerwear, sleepwear, accessories, swimwear, and men's and children's items.
Your turn
Do you have experience with THE GREAT.?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about THE GREAT.
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
