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Klee Naturals is an American webshop specialising in play makeup, mineral makeup kits, water-based nail polish, and organic hair and body care products designed for children and tweens. The brand positions itself around clean, skin-friendly formulations, avoiding harsh chemicals in favour of natural and mineral-based ingredients.

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At a glance

About Klee Naturals

Main category
Kids' play makeup and natural personal care
Target audience
Children, tweens, parents and gift-givers
Made in
USA
Free shipping from
$49 (standard US shipping)
Prices starting from
£12
Product types
Play makeup kits, mineral makeup, nail polish, lip gloss, hair and body care
Gift cards
Available
Klee Naturals targets parents and gift-givers who are looking for age-appropriate cosmetics and personal care products for children and tweens, with a particular emphasis on ingredient safety and clean beauty. The brand operates in the mid-range price segment, with products priced roughly between £12 and £38, and offers both individual items and curated gift sets. All products are made in the USA, which the brand highlights as a core part of its identity. The assortment includes themed play makeup kits, tinted lip glosses, bioglitter sets, and hair and bath care, making it a focused destination for parents who want alternatives to conventional children's cosmetics.
September 2026

Active promotions

Ready to use with your order at Klee Naturals.

Free standard shipping on all US orders of $49 or more, applied automatically at checkout.
To the shop
Seasonal sale offering 20% off selected new collection items, such as deluxe mineral makeup kits and play makeup sets.
To the shop
Recent

Klee Naturals in the news

Recent updates and background about Klee Naturals, summarised in our own words.

Morning Brew

Beauty Industry Trends Covered by Morning Brew

Morning Brew published a segment called Beauty Brew covering developments in the beauty industry. The specific content of this item is limited, but it falls within broader coverage of beauty market trends.

WSJ

Brands Target Young Children With Makeup Products

A number of beauty brands have begun developing and marketing makeup specifically for children around the age of six. This trend reflects increasing consumer demand from younger audiences and their parents.

KTLA

Kids' Makeup Brands Spark Debate Among Parents

The growing availability of makeup products aimed at young children, including those as young as six, has prompted discussion among parents about age-appropriateness. The topic has gained attention as more brands enter the children's beauty market.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Klee Naturals

Answers to the most common questions, based on search behaviour and our own research.

Is Klee Naturals a trustworthy webshop?

Klee Naturals is a USA-based brand that specialises in natural and mineral-based cosmetics for children. The company emphasises clean ingredient standards and manufactures its products in the United States.

Does Klee Naturals offer free shipping?

Yes, Klee Naturals offers free standard shipping within the United States on orders of $49 or more. International shipping options are also available through the webshop.

Can I return a product to Klee Naturals?

Klee Naturals has a returns and refunds policy in place, which can be found in the footer of the website. It is recommended to review the specific terms before placing an order.

What age group are Klee Naturals products suitable for?

Klee Naturals products are designed for children and tweens. The range includes play makeup kits for younger children as well as tween makeup kits for older kids.

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