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A Place for Mom is a free online referral service based in the United States that helps families find assisted living, memory care, independent living, home care, nursing homes, and other senior living options. The platform connects users with local Senior Living Advisors who guide them through the search process at no cost to the family.

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At a glance

About A Place For Mom

Service cost to families
Free
Service type
Senior living referral and advisory
Main categories
Assisted Living, Memory Care, Independent Living, Home Care, Nursing Homes
Customer support phone
(866) 368-7916
Coverage
United States, multiple major cities
Advisor model
Local Senior Living Advisors
Target audience
Families and caregivers of seniors
Awards program
Best of Senior Living (annual)
A Place for Mom positions itself as a free advisory service for families navigating the often overwhelming process of finding senior care for an aging loved one. The typical user is an adult child or family caregiver who needs help comparing options across a range of senior living categories, from home care to memory care and nursing homes. The service operates through a network of local advisors who provide personalized recommendations based on individual needs, location, and budget. Rather than selling care directly, the platform acts as an intermediary, earning referral fees from participating care communities rather than from the families it assists.
September 2026

Active promotions

Ready to use with your order at A Place For Mom.

Free consultation with a local Senior Living Advisor, with no obligation and no cost to the family.
To the shop
Personalized shortlist of senior care options tailored to location, budget, and care needs, provided at no charge.
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Recent

A Place For Mom in the news

Recent updates and background about A Place For Mom, summarised in our own words.

citybiz

A Place for Mom adds Jason Conley to executive leadership

A Place for Mom has brought on Jason Conley as its Chief Technology Officer. The appointment marks an addition to the company's executive team at the technology leadership level.

Yahoo Finance

Jason Conley appointed as new Chief Technology Officer

A Place for Mom has announced the appointment of Jason Conley to the position of Chief Technology Officer. Conley joins the company's leadership team in this senior technology role.

seniorhousingnews.com

CEO highlights caregiver focus as way to shift senior living perceptions

The chief executive of A Place for Mom has spoken about how directing attention toward family caregivers can help reduce the negative associations some people hold about senior living facilities. The company sees this approach as a meaningful part of its broader mission.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about A Place For Mom

Answers to the most common questions, based on search behaviour and our own research.

Is A Place for Mom a trustworthy service?

A Place for Mom is a well-established referral platform in the United States that has assisted many families in finding senior care options. The site publishes verified customer testimonials and runs an annual Best of Senior Living awards program based on resident and family reviews. The service is free to families, as the platform is funded by referral fees from participating care communities.

Does A Place for Mom cost anything to use?

No, the service is free for families and caregivers. A Place for Mom is compensated by the senior living communities and home care providers it refers users to, not by the families seeking care.

What types of senior care can I find through A Place for Mom?

The platform covers a broad range of care options including assisted living, memory care, independent living, home care, nursing homes, senior apartments, and care homes. Resources are available for major cities across the United States.

How does the advisor process work?

After sharing information about a loved one's care needs, users receive a personalized list of matching options with pricing details. A local Senior Living Advisor is available to guide the family through each step of the process at no cost.

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