Free initial consultation for new brand founders who submit an enquiry through the website contact form
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Modern Vanilla is a public relations and styling agency that works with independent brands in the beauty, wellness, and lifestyle sectors. The agency focuses on building brand awareness, shaping narratives, and positioning founders as visible voices in their respective industries.
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About Modern Vanilla
Service type
PR and styling agency
Main focus
Beauty, wellness and lifestyle brands
Client type
Independent and founder-led brands
Contact
Website
themodernvanilla.com
Platform
Built on Squarespace
Specialisms
PR strategy, brand storytelling, creative content, styling
Modern Vanilla operates as a boutique PR and styling agency, with a clear focus on indie and founder-led brands that aim to make a positive impact on culture and society. The agency is led by Erika, a publicist and stylist with a background spanning independent, prestige, and mid-market beauty and lifestyle brands, as well as experience at major fashion houses. Its approach combines creative content production, strategic storytelling, and media outreach to help smaller brands gain the kind of visibility typically reserved for larger players. Modern Vanilla positions itself in the premium independent services segment, appealing to brand founders who are looking for a values-aligned partner rather than a generalist agency.
Active promotions
Ready to use with your order at Modern Vanilla.
Discounted first-month retainer for startups signing a minimum three-month PR strategy agreement
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Modern Vanilla in the news
Recent updates and background about Modern Vanilla, summarised in our own words.
Modern Vanilla focuses on brands that challenge beauty industry norms
The agency explicitly positions itself as a partner for brands that aim to uplift rather than capitalise on consumer insecurities, a growing concern in the beauty and wellness sector. This values-driven approach is central to how Modern Vanilla selects the founders it works with.
Founder Erika brings fashion and beauty PR experience to indie brands
Before launching Modern Vanilla, Erika worked across independent, prestige, and mid-market beauty and lifestyle brands, as well as gaining styling experience at some of the largest names in fashion. She now applies that background specifically to help smaller, founder-led businesses get noticed.
Modern Vanilla offers tailored strategies for brand visibility and audience growth
The agency's services include creative content production, new product launch support, and media outreach aimed at cementing a brand's niche in contemporary culture. Plans are described as uniquely tailored to each client's business goals.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Modern Vanilla
Answers to the most common questions, based on search behaviour and our own research.
Is Modern Vanilla a legitimate agency?
Modern Vanilla is a real PR and styling agency run by publicist Erika, who has professional experience with both independent and established beauty and lifestyle brands. The agency operates via themodernvanilla.com and can be contacted directly at [email protected].
What kind of brands does Modern Vanilla work with?
The agency works with independent, founder-led brands in the beauty, wellness, and lifestyle space. It focuses on businesses that aim to make a positive cultural impact rather than capitalising on consumer insecurities.
How do you get in touch with Modern Vanilla?
Potential clients can reach out through the contact form on themodernvanilla.com or by emailing [email protected] directly. The agency states it will respond shortly after a message is submitted.
Does Modern Vanilla also offer styling services?
Yes, styling is listed as a separate service alongside PR strategy. Erika has styling experience at major fashion names in addition to her work as a publicist.
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