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The Zero Proof is a US-based online store specializing exclusively in non-alcoholic beverages, ranging from dealcoholized wines and spirits to functional drinks and canned cocktails. The shop was founded to give people who choose not to drink alcohol a genuine alternative beyond sodas and sugary mocktails.
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About The Zero Proof | Non-Alchoholic Beverages (US)
Main category
Non-alcoholic beverages
Assortment
Wine, spirits, beer, functional drinks, cocktail kits, mixers
Number of brands
30+
Membership discount
15% off all orders for Top Shelf Members
Bundle discount
10% off all cocktail kits
Country
United States
Target audience
Adults reducing or eliminating alcohol consumption
Starter bundle price
From $168.23
The Zero Proof positions itself in the premium segment of the non-alcoholic beverage market, curating products from over 30 brands with an emphasis on taste, quality, and occasion-appropriate choices. The typical customer is someone actively reducing or eliminating alcohol consumption without wanting to give up the social or sensory experience of drinking. Founded by Sean and Trevor, two friends who went alcohol-free and found the existing options deeply unsatisfying, the shop operates as both a retailer and a trusted guide, offering a recommendation tool to help shoppers find the right product. The range covers non-alcoholic wines by type, spirits inspired by whisky, gin, tequila and rum, functional drinks aimed at energy, sleep, focus and recovery, as well as curated bundles.
Active promotions
Ready to use with your order at The Zero Proof | Non-Alchoholic Beverages (US).
Free bottle included with your first bundle order when signing up for the Top Shelf membership program.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal discount on selected non-alcoholic wine cases, available for a limited time during autumn.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
The Zero Proof | Non-Alchoholic Beverages (US) in the news
Recent updates and background about The Zero Proof | Non-Alchoholic Beverages (US), summarised in our own words.
Demand for non-alcoholic drinks rises at bars and in retail stores
Bars and retail outlets across the US are reporting increased interest in zero-proof beverage options. The growing demand reflects a wider shift among consumers toward alcohol-free choices in social and everyday settings.
The Zero Proof acquires The New Bar to grow its national platform
The Zero Proof has completed the acquisition of The New Bar as part of its strategy to expand its national presence in the non-alcoholic beverage space. The move is intended to broaden the reach and offerings of the company's existing platform.
Alcohol consumption declines as Americans turn to other beverages
A growing number of Americans are reducing their alcohol intake, prompting interest in alternative drinks to fill that gap. This shift is influencing both consumer preferences and the range of products available in the beverage market.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about The Zero Proof | Non-Alchoholic Beverages (US)
Answers to the most common questions, based on search behaviour and our own research.
Is The Zero Proof a reliable online shop?
The Zero Proof is a US-based webshop founded by two individuals with a clear mission around non-alcoholic living. The shop carries established brands such as Lyre's, Ritual Zero Proof, Oddbird, and Ghia, and offers a membership program, a recommendation tool, and curated editorial content, which are signs of an organized and committed retailer.
Does The Zero Proof offer discounts or a loyalty program?
Yes. The shop has a membership tier called Top Shelf, which gives members 15% off all orders. All cocktail kits are permanently priced at 10% off, and bundle deals are available across multiple categories.
What types of non-alcoholic drinks does The Zero Proof sell?
The assortment includes dealcoholized and built non-alcoholic wines (red, white, sparkling, rosé, canned), spirits inspired by whisky, gin, tequila, mezcal and rum, canned cocktails, cocktail kits, functional beverages targeting energy, sleep, focus and relaxation, and accessories such as barware.
Can I get a personalized drink recommendation on The Zero Proof website?
Yes. The website features a recommendation tool that helps visitors find a suitable non-alcoholic drink based on their preferences. It can be accessed directly from the homepage and navigation.
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