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NuGo Nutrition is an American nutrition bar company that has been producing protein bars and snacks for over 24 years. The brand is known for using real dark chocolate with cocoa butter instead of palm oil, and offers product lines suited to a range of dietary needs.
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About Nugonutrition
Founded
Over 24 years ago
Main category
Protein bars and nutrition snacks
Product lines
Dark, Slim, Original, Fiber, Organic, Smarte Carb, Plant Protein Powder
Dietary certifications
Gluten-free (GFCO certified, below 10ppm), Non-GMO Project verified, Kosher, Vegan options
Customer service email
Customer service phone
(888) 421-2032
Bars sold
Over 1 billion
Palm oil
Not used in any dark chocolate products
NuGo Nutrition positions itself in the mid-to-premium nutrition bar segment, targeting health-conscious consumers who want snacks that align with specific dietary requirements such as gluten-free, vegan, low-sugar, or diabetic-friendly lifestyles. The company prides itself on remaining independent after more than two decades in the industry, in contrast to many competitors that have been acquired by larger corporations. A key differentiator is the consistent use of real dark chocolate made with cocoa butter and the whole cocoa bean, explicitly avoiding palm oil across its dark chocolate product lines. With over one billion bars sold, NuGo serves a broad but nutritionally aware customer base ranging from fitness enthusiasts to people managing specific health conditions such as diabetes or digestive issues.
Active promotions
Ready to use with your order at Nugonutrition.
Subscribe and save discount on recurring orders of NuGo bars and protein powder, allowing customers to receive their favorite products at a reduced price on a regular schedule.
Example promotion
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To the shop
Variety pack bundles available for customers who want to try multiple product lines, such as NuGo Dark, Slim and Original, at a combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Nugonutrition in the news
Recent updates and background about Nugonutrition, summarised in our own words.
Founder David Levine marks two decades leading NuGo Nutrition
David Levine, the founder of NuGo Nutrition, celebrated twenty years with the company he built. The milestone reflects the long-term development of the brand since its early days. Levine has been a central figure in shaping the direction of the business over that period.
Visit Nugonutrition →NuGo Nutrition introduces new bars made with egg white protein
NuGo Nutrition has launched a new line of protein bars that use egg white protein as a primary ingredient. The product adds a different protein source to the company's existing range of nutrition bars. The launch was reported by food industry publication Nosh.
Visit Nugonutrition →NuGo Nutrition traces its roots to a home-based operation in Oakmont
The story of NuGo Nutrition began in Oakmont, where the founder started developing protein-focused nutrition products on a small scale. What began at home eventually grew into a recognized brand in the nutrition bar industry. The company remains connected to its regional origins.
Visit Nugonutrition →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Nugonutrition
Answers to the most common questions, based on search behaviour and our own research.
Is NuGo Nutrition a reliable place to buy protein bars?
NuGo Nutrition has been in business for over 24 years and has sold more than one billion bars. The company operates as an independent brand and provides direct customer support via email and phone, which suggests an established and accessible operation.
How can I contact NuGo Nutrition if something goes wrong with my order?
NuGo Nutrition can be reached by email at [email protected] or by phone at (888) 421-2032. The company states that for delivery issues, customers should contact the shipping carrier directly using their tracking number.
Are NuGo bars really gluten-free?
NuGo tests its gluten-free products to below 10ppm, which is stricter than the FDA standard of 20ppm. All gluten-free product lines are also certified by the Gluten-Free Certification Organization (GFCO).
Do NuGo bars contain palm oil or artificial sweeteners?
NuGo does not use palm oil in any of its dark chocolate products, using cocoa butter instead. The Slim line uses chicory root as a natural sweetener rather than sugar alcohols, making it a low-sugar option without artificial additives.
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