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Blogilates, operating under the brand name POPFLEX, is an activewear and lifestyle clothing webshop founded by fitness personality Cassey Ho. The range covers everything from sports bras and leggings to loungewear and accessories, with sizes running from XXS to 3X.

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At a glance

About Blogilates

Brand name
POPFLEX (by Blogilates)
Founded by
Cassey Ho
Size range
XXS to 3X
Main categories
Activewear, loungewear, accessories, equipment
Free shipping from
£150 on UK orders
Currency (UK)
GBP (£)
Price indication
From approximately £53 per item
POPFLEX positions itself in the mid-to-premium activewear segment, with a design philosophy built around purpose-driven clothing, captured in the tagline 'Designed with a Why'. The brand is closely associated with Cassey Ho, the creator behind Blogilates, giving the label a strong community-driven identity that appeals to fitness enthusiasts and everyday wearers alike. Products are designed with practical features such as pockets as a standard consideration rather than an afterthought, which is a recurring point of emphasis in the brand's communication. The size range from XXS to 3X signals an inclusive approach to sizing that goes beyond the narrower ranges common in activewear.
August 2026

Active promotions

Ready to use with your order at Blogilates.

Free shipping on UK orders over a set order value, encouraging customers to reach the qualifying threshold.
To the shop
Seasonal sale section offering selected styles under a fixed price point, such as items under £25 or under £50.
To the shop
Recent

Blogilates in the news

Recent updates and background about Blogilates, summarised in our own words.

Blogilates

POPFLEX introduces the Pocket Bra in multiple colorways

The Pocket Bra has been added to the POPFLEX range in several colors including Bright White, Orchid Ice, and Black, available in sizes XXS to 3X at £53. The design reflects the brand's ongoing focus on functional details in activewear.

Blogilates

New Color Drops expand the POPFLEX palette

POPFLEX has released a series of new Color Drops, adding shades such as Tutu Pink, Digital Lavender, Crimson, Bubblegum, Meadow, Lace, Buttercream, Bridal Blue, Storm, and Pine to its existing range. These colorways are applied across multiple product categories in the active and comfy collections.

Blogilates

POPFLEX expands into sleep and lounge with Daydream Cotton collection

The brand has extended its offering beyond activewear with a dedicated sleep and lounge category, featuring the Daydream Cotton pajama range and the Ooey Gooey Sherpa line. This reflects a broader shift in the brand's positioning toward full-day comfort dressing.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Blogilates

Answers to the most common questions, based on search behaviour and our own research.

Is Blogilates a reliable webshop?

Blogilates, trading as POPFLEX, is an established activewear brand founded by well-known fitness creator Cassey Ho. The webshop has a broad product range, a structured size offering from XXS to 3X, and serves international markets including the United Kingdom.

Does Blogilates offer free shipping?

Yes, POPFLEX offers free shipping on UK orders over £150. Orders below that threshold may be subject to standard shipping costs.

What sizes does Blogilates carry?

POPFLEX carries sizes from XXS through to 3X across most of its activewear and clothing range, making it one of the broader size offerings in the activewear market.

What kind of products does Blogilates sell?

The webshop sells activewear including bras, leggings, shorts, and skorts, as well as loungewear, sleepwear, yoga mats, booty bands, and accessories such as bags, hats, and socks.

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