Free fragrance replacement if the customer is not satisfied with their personalised scent, in line with the 'Love it or it's Free' guarantee.
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This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Leparfum.ai is an American online shop specialising in AI-generated custom fragrances, developed in collaboration with perfumers at IFF (International Flavors and Fragrances). The service allows customers to create a personalised scent that reflects their individual personality, delivered directly to their door.
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About Scentcraft (US)
Main category
Custom fragrances
Fragrance standard
Cruelty-free, 100% clean beauty compliant
Perfumer partner
IFF (International Flavors and Fragrances)
Headquarters
New York, Paris, Barcelona
Satisfaction guarantee
Love it or it's Free
Target audience
Consumers seeking personalised luxury fragrance
Ingredient quality
High concentration of natural ingredients
Leparfum.ai positions itself in the premium personalised fragrance segment, targeting consumers who want more than an off-the-shelf perfume and are willing to invest in a scent tailored to them. The brand operates at the intersection of technology and traditional perfumery, using artificial intelligence to guide the creation process while partnering with professional perfumers at IFF for quality assurance. Fragrances are described as high-concentration, cruelty-free, and 100% clean beauty compliant, placing the brand firmly in the conscious luxury category. The company was co-founded by Valérie Boffy and has a presence across New York, Paris, and Barcelona.
Active promotions
Ready to use with your order at Scentcraft (US).
Discounted gift set when purchasing a custom fragrance as a present for someone, bundled with personalised packaging.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Scentcraft (US) in the news
Recent updates and background about Scentcraft (US), summarised in our own words.
Leparfum.ai uses AI to personalise luxury fragrance creation
The brand combines artificial intelligence with the expertise of IFF perfumers to create fragrances tailored to individual customers. This approach aims to make luxury personalised perfumery more accessible without compromising on ingredient quality.
Clean beauty and cruelty-free standards at the core of leparfum.ai
All fragrances offered by leparfum.ai are certified cruelty-free and comply with 100% clean beauty standards. The formulas use a high concentration of natural ingredients, reflecting a broader industry shift toward ethical luxury cosmetics.
Co-founder Valérie Boffy builds a cross-continental fragrance brand
Leparfum.ai was co-founded by Valérie Boffy and operates across New York, Paris, and Barcelona, giving the brand an international footing in key fragrance markets. The company positions itself as a bridge between traditional French perfumery heritage and modern AI-driven personalisation.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Scentcraft (US)
Answers to the most common questions, based on search behaviour and our own research.
Is leparfum.ai a reliable place to buy a custom fragrance?
Leparfum.ai works with professional perfumers at IFF, one of the world's leading fragrance companies, which points to a serious approach to quality. The shop also offers a 'Love it or it's Free' guarantee, which provides a degree of purchase protection for new customers.
What happens if I don't like the fragrance I receive?
Leparfum.ai has a 'Love it or it's Free' policy, meaning customers who are not satisfied with their personalised fragrance can claim a remedy under this guarantee. The exact conditions are outlined in the shop's terms and conditions.
Are the fragrances from leparfum.ai natural and cruelty-free?
Yes, leparfum.ai states that all fragrances are cruelty-free and 100% clean beauty compliant, and are made with a high concentration of natural ingredients.
Can I give a custom fragrance from leparfum.ai as a gift?
Yes, the website explicitly offers a 'Gift a Custom Fragrance' option, making it possible to give someone a personalised scent as a present.
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