Free shipping on orders of $100 or more for customers in the United States.
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OOKIOH is a women's swimwear brand offering modern swimsuits, separates, beach towels, and sunglasses, all made from 100% regenerated materials. The brand positions itself at the intersection of contemporary design and retro-inspired aesthetics, with sizing that runs from XS to 4XL.
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About OOKIOH
Main category
Women's swimwear
Assortment
Tops, bottoms, one pieces, beach towels, sunglasses
Sizing
XS to 4XL
Materials
100% regenerated materials
Prices from
£45 (bottoms)
Free shipping from
$100 (US orders only)
Target audience
Women, all body types
OOKIOH takes its name from a playful riff on the Japanese word Ukiyo, referencing the pleasure-seeking lifestyle of Edo-period Japan and the iconic Ukiyo-e woodblock print tradition. The brand targets women who want swimwear that feels personal and functional rather than costume-like, with a mix-and-match separates system that encourages individual fit. Sustainability is a core part of the offering: all garments are produced using 100% regenerated materials. Pricing sits in the mid-range segment, with bottoms starting around £45 and one-pieces around £94, placing OOKIOH between fast fashion and premium designer swimwear.
Active promotions
Ready to use with your order at OOKIOH.
Seasonal sale section offering selected styles at reduced prices, such as discounted sunglasses and swimwear from previous collections.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
OOKIOH in the news
Recent updates and background about OOKIOH, summarised in our own words.
OOKIOH swimwear outperforms higher-priced competitors in test
A comparative swimwear test covering multiple price points found that OOKIOH, priced around $30, performed better than a brand priced at $280. The results were reported by Yahoo and suggest that the brand offers strong value relative to its cost.
OOKIOH offers size-inclusive swimwear with a 90s aesthetic
Good Housekeeping covered OOKIOH's approach to swimwear design, which draws on styles associated with the 1990s. The brand offers its collections across an inclusive range of sizes.
Wonderland Magazine covers OOKIOH as a sustainable swimwear brand
Wonderland Magazine published a feature on OOKIOH, focusing on the brand's commitment to sustainability in swimwear production. The coverage highlights the brand's positioning within the environmentally conscious fashion segment.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about OOKIOH
Answers to the most common questions, based on search behaviour and our own research.
Is OOKIOH a trustworthy swimwear shop?
OOKIOH is a legitimate women's swimwear brand with its own webshop, a published returns policy, and terms of use. The brand has received press coverage and mentions in media outlets praising its aesthetic and fit.
Does OOKIOH offer free shipping?
OOKIOH offers free shipping on US orders of $100 or more. Shipping conditions for other countries are not specified in publicly available information.
What is OOKIOH's return policy?
OOKIOH has a returns policy listed on its website. Customers are advised to check the Returns Policy page directly for current terms, timelines, and conditions.
What sizes does OOKIOH carry?
OOKIOH offers swimwear in sizes XS through 4XL. The brand explicitly states its suits are made for all bodies.
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