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Kulfi Beauty is an American beauty brand that sells vegan, clean, and cruelty-free makeup products, including lip stains, lip liners, lip oils, mascaras, and concealers. The brand draws its name and inspiration from kulfi, the colorful and flavorful South Asian ice cream, and channels that spirit into its product range.

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At a glance

About Kulfi Beauty

Free shipping from
$50 on all US orders
Ships to
United States, Canada, United Kingdom
Product range
Lip stains, lip liners, lip oils, mascara, concealer
Prices from
$24.00 USD
Formulation
Vegan, clean, cruelty-free
Currencies accepted
USD, CAD, GBP
Discount for new subscribers
10% off with email sign-up
Kulfi Beauty positions itself at the intersection of inclusive beauty and South Asian cultural identity, offering a range of high-pigment, long-lasting makeup products designed to encourage self-expression and play. The brand targets consumers who want vibrant, performative cosmetics that reflect a broader range of skin tones and cultural references than mainstream beauty brands typically address. Products are priced in the mid-range, generally around $24 to $26 per item, and are formulated to be vegan, clean, and cruelty-free. The brand operates primarily online and ships to the United States, Canada, and the United Kingdom.
August 2026

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Recent

Kulfi Beauty in the news

Recent updates and background about Kulfi Beauty, summarised in our own words.

Kulfi Beauty

Kulfi Beauty's name is rooted in South Asian culture

The brand name Kulfi refers to a popular South Asian frozen dessert known for its vivid colors and rich flavors. This cultural reference directly shapes the brand's approach to playful, high-pigment makeup.

Kulfi Beauty

Staining Lip Oil available in over ten shades

Kulfi Beauty's Staining Lip Oil is offered in more than ten color options, ranging from Almond Rose and Cool Pink to Deep Mauve Plum and Magenta. The wide shade range reflects the brand's focus on inclusive color offerings.

Kulfi Beauty

Kulfi Beauty products featured in external press

Several Kulfi Beauty products have been highlighted in independent media, with the mascara described as a top volumizing tubing mascara and the eyeliner receiving praise as a standout product. The Main Match Concealer has also been noted for its blendability.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Kulfi Beauty

Answers to the most common questions, based on search behaviour and our own research.

Is Kulfi Beauty a trustworthy webshop?

Kulfi Beauty is an established beauty brand with a dedicated online store, a clear returns and privacy policy, and an accessible customer service team reachable via their contact page. The brand ships to multiple countries and has been featured in external press reviews for products such as its mascara and eyeliner.

Does Kulfi Beauty offer free shipping?

Kulfi Beauty offers free shipping on all US orders of $50 or more. Shipping conditions for Canada and the United Kingdom may differ.

Are Kulfi Beauty products vegan and cruelty-free?

Yes, all Kulfi Beauty products are described as vegan, clean, and cruelty-free.

How do I contact Kulfi Beauty's customer service?

Kulfi Beauty can be reached through the contact form on their website. They also provide an FAQ section and an accessibility page for additional support.

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