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MASAMI is a premium hair care brand built around mekabu, a nutrient-rich ocean botanical sourced from the northeastern coast of Japan. The range covers shampoos, conditioners, styling products, and accessories, all formulated without parabens, sulfates, phthalates, or synthetic fragrances.
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About MASAMI
Free shipping from
£50
Average rating
4.8 out of 5 stars
Main category
Hair care
Key ingredient
Mekabu (Japanese ocean botanical)
Formula standards
Free of parabens, sulfates, phthalates, synthetic fragrances
Suitable for
All hair types and textures, including colour-treated hair
Product range
Shampoo, conditioner, styling, accessories, travel sizes, bundles
Certifications
Vegan, cruelty-free
MASAMI positions itself in the premium segment of the clean beauty market, targeting consumers who want salon-quality hydration without compromising on ingredient transparency. The brand's philosophy centres on the idea that effective hair care and clean formulations are not mutually exclusive. All products are vegan, cruelty-free, and suitable for all hair types and textures, including colour-treated hair. The webshop operates with a UK storefront, offering free shipping on orders from a set threshold and a loyalty rewards programme.
Active promotions
Ready to use with your order at MASAMI.
Bundle discount: save up to £33 when purchasing a multi-product haircare bundle instead of individual items.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
MASAMI in the news
Recent updates and background about MASAMI, summarised in our own words.
MASAMI Mekabu Conditioner: Salon Results Without the Compromise
MASAMI's mekabu-infused conditioner is formulated to deeply nourish hair from root to tip, without sulfates, parabens, or phthalates. It is described as safe for colour-treated hair and suitable for all hair types.
Hair Styling Products Infused With Mekabu Powder
MASAMI's styling range uses mekabu powder to deliver botanical hydration while keeping hair free of grease, crunch, or wax. The collection is designed to enhance shine, colour, and manageability with frizz-free results.
Power Beauty Collab: 30+ Indie Clean Beauty Brands in One Place
MASAMI is part of the Power Beauty Collab, a curated group of more than 30 independent clean beauty and wellness brands. All participating brands are described as good for both personal health and the environment.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about MASAMI
Answers to the most common questions, based on search behaviour and our own research.
Is MASAMI a trustworthy webshop?
MASAMI has an average customer rating of 4.8 out of 5 stars based on verified product reviews on its own platform. The brand has also received press coverage and awards, which are listed on its website under a dedicated Press and Awards section.
Does MASAMI offer free shipping?
Yes, MASAMI offers free shipping on orders of £50 or more. Orders below that threshold are subject to standard shipping costs, which are calculated at checkout.
Are MASAMI products safe for colour-treated hair?
According to the brand, MASAMI's conditioner and other products are explicitly described as safe for colour-treated hair. All formulas are free of sulfates, parabens, and phthalates.
Can I try MASAMI products before committing to full sizes?
MASAMI offers a range of travel-size products that are TSA-friendly and designed for use on the go. These allow customers to try the range at a lower cost before purchasing full-size versions.
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