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Sweed Beauty is a vegan and clean beauty brand founded by makeup artist Gabriella Elio, drawing on more than 20 years of professional experience in the industry. The brand offers a range of makeup, serums, and tools designed to combine professional performance with clean formulations.

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At a glance

About SWEED BEAUTY

Free shipping from
$50
Duties and taxes
Included in price
Product range
Makeup, serums, lashes, brushes, tools
Founded by
Gabriella Elio, makeup artist
Formula
Vegan and clean beauty
First purchase discount
15% off with newsletter signup
Ships to
Multiple countries including US, UK, Sweden, Germany, France, Italy, Canada
Prices from
$10
Sweed Beauty positions itself in the mid to premium segment of the clean beauty market, targeting consumers who want makeup that meets professional standards without compromising on clean and vegan ingredients. The brand was built on the expertise of its founder, Gabriella Elio, a professional makeup artist, which gives the product range a distinct editorial and performance-driven character. Sweed is particularly known for its award-winning mascaras and its prostaglandin-free eyelash serum, products that appeal to beauty-conscious consumers looking for effective alternatives to conventional formulas. The webshop ships internationally, with duties and taxes already included in the price, and free shipping on orders above 50 dollars.
August 2026

Active promotions

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Sign up for the Sweed Beauty newsletter and receive 15% off your first order.
To the shop
Free shipping on all orders of $50 or more, with duties and taxes already included in the price.
To the shop
Recent

SWEED BEAUTY in the news

Recent updates and background about SWEED BEAUTY, summarised in our own words.

SWEED BEAUTY

Sweed Beauty Full Collection Now Available in One Place

Sweed Beauty has brought its complete range of makeup, serums, lashes, and tools together in a single shop overview, also featuring curated gift sets for those looking to treat someone.

SWEED BEAUTY

Award-Winning Products at the Core of the Sweed Bestsellers Range

Sweed Beauty highlights a selection of clean and award-winning products in its bestsellers category, described as items that earn a permanent place in the makeup bag.

SWEED BEAUTY

Sweed Beauty Launches Gift Sets Featuring Bestselling Mascaras and Serum

Sweed Beauty offers curated gift sets that include its bestselling mascaras and eyelash serum in full-size packaging, positioned as a vegan and clean beauty gift option.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about SWEED BEAUTY

Answers to the most common questions, based on search behaviour and our own research.

Is Sweed Beauty a reliable webshop?

Sweed Beauty is a registered brand with an international webshop that serves customers across multiple countries. The brand was founded by professional makeup artist Gabriella Elio and has received industry recognition through award-winning products, which points to an established presence in the beauty market.

Does Sweed Beauty offer free shipping?

Yes, Sweed Beauty offers free shipping on all orders of $50 or more. Duties and taxes are already included in the prices shown, so there are no unexpected costs at checkout.

Can I get a discount on my first Sweed Beauty order?

Sweed Beauty offers 15% off your first purchase when you sign up for their newsletter. This discount is applied automatically after registration.

Are Sweed Beauty products vegan and cruelty-free?

Yes, Sweed Beauty explicitly positions its entire range as vegan and clean beauty. The brand also maintains what it calls Sweed Standards, which outlines its philosophy regarding ingredients and formulations.

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