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EBY is a US-based online lingerie brand specialising in wire-free, seamless bras and underwear designed for all-day comfort. The shop is known for its subscription model and a fit guarantee that promises a comfortable result or a replacement.
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Impact via EBY (US)
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About EBY (US)
Main category
Lingerie and underwear
Product range
Seamless bras, bralettes, panties, sets and bundles
Free shipping from
$120
Fit guarantee
100% Fit Guarantee
Subscription
Quarterly box, starting at $49
Subscription discount
Up to 50% savings on subscription boxes
Sale
Up to 75% off on sale items
Target audience
Women seeking wire-free, comfortable everyday lingerie
EBY positions itself in the mid-range lingerie segment, targeting women who prioritise comfort and fit over structured or wired designs. The brand's philosophy centres on removing common pain points, such as underwires, poor fit and visible lines, through seamless construction and a variety of styles ranging from sheer bralettes to lift-enhancing designs. A subscription service allows customers to receive a curated or self-selected box of bras and panties every three months at a discounted rate, which forms a core part of the brand's recurring business model. With over 18,000 five-star reviews cited on their website, the brand appears to have built a loyal customer base that values both the product range and the convenience of the subscription offer.
Active promotions
Ready to use with your order at EBY (US).
Subscribe to the quarterly EBY box and save up to 50% on bra and panty sets compared to individual retail prices.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle three or more panties from the Mix and Match range and receive a reduced per-item price compared to buying separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
EBY (US) in the news
Recent updates and background about EBY (US), summarised in our own words.
BC NDP announces aid for small businesses affected by US tariffs
The BC NDP party has announced new support measures aimed at small businesses that have been negatively affected by the ongoing trade conflict with the United States. The initiative is intended to help local businesses manage the economic impact of the situation.
Brooke Eby brought visibility to daily life with ALS
A decade after the Ice Bucket Challenge raised widespread awareness of ALS, Brooke Eby used her platform to show what actually living with the disease looks like. Through her personal story, she gave the public a closer look at the realities of the condition on a day-to-day basis.
Brooke Eby, ALS advocate and TikTok personality, dies at 37
Brooke Eby passed away after a four-year battle with ALS. She was widely recognized for her advocacy work and for the openness with which she discussed her illness and daily life on social media.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about EBY (US)
Answers to the most common questions, based on search behaviour and our own research.
Is EBY a reliable place to buy lingerie online?
EBY is an established US lingerie brand with over 18,000 five-star reviews listed on their own website. They offer a 100% Fit Guarantee, which provides some assurance for shoppers who are uncertain about sizing.
Does EBY offer free shipping?
Yes, EBY offers free shipping on orders over $120. Orders below that threshold are subject to standard shipping costs.
How does the EBY subscription work?
Subscribers receive a box of bras and panties every three months, starting at $49. Customers can choose their own styles or opt for a curated surprise box, and the subscription can be skipped or cancelled at any time.
What sizes does EBY carry?
EBY offers bras in band sizes 32 through 44 and cup sizes A through G. Panties are available from XS up to size 4X, covering a broad range of body types.
Your turn
Do you have experience with EBY (US)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about EBY (US)
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
