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Elaina Badro® is an American luxury beauty brand founded by international celebrity makeup artist Elaina Badro, offering a range of professional makeup brushes, talc-free cosmetics, mink lashes, and accessories. The brand is designed for consumers and professional makeup artists who prioritise application quality and product longevity.

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At a glance

About Elaina Badro®

Main category
Professional makeup brushes, lashes and cosmetics
Shipping (US)
Free on all US orders
Free international shipping from
$175
Target audience
Professional makeup artists and quality-focused consumers
Product range
Makeup brushes, talc-free makeup, mink lashes, beauty sponges
Prices from
$20
Brand founder
Elaina Badro, celebrity makeup artist and CEO
Charitable initiative
Embrace Your Face donation programme
Elaina Badro® positions itself in the premium segment of the beauty market, targeting both professional makeup artists and beauty-conscious consumers who value the role of quality tools in achieving a flawless finish. The brand's philosophy centres on the conviction that the brush, not the product alone, determines the quality of a makeup application. The line features high-grade bristles and metal construction built for durability, and is used by photographers, producers, and celebrity artists alongside everyday consumers. The founder holds a degree in Business Marketing and is currently pursuing an MBA at Pepperdine University, lending the brand a grounded, education-informed entrepreneurial approach.
August 2026

Active promotions

Ready to use with your order at Elaina Badro®.

Free international shipping on orders of $175 or more, making it practical to combine multiple brushes or products in a single order.
To the shop
Bundle discount on a starter brush set, allowing new customers to try multiple brush types at a reduced combined price.
To the shop
Recent

Elaina Badro® in the news

Recent updates and background about Elaina Badro®, summarised in our own words.

Newsweek

Makeup Artist Lisa Eldridge on the Benefits of Minimal Product Use

Renowned makeup artist Lisa Eldridge advocates for applying smaller, more restrained amounts of makeup rather than building up heavy coverage. This approach, described as microdosing, is presented as a way to achieve a more natural and flattering result. Eldridge explains why this method may be worth considering for everyday looks.

essence.com

Concealer Sandwiching: A Technique Put to the Test

Concealer sandwiching is a layering method that involves applying concealer before and after foundation. The approach was tested in practice to evaluate its effectiveness. Results and observations from the experience are shared for those curious about trying the technique themselves.

Marie Claire

Clear Mascara as a Simple Option for a Natural Makeup Look

Clear mascara is highlighted as a straightforward product choice for those aiming for a subtle, no-makeup aesthetic. It defines lashes without adding visible colour or dramatic effects. The product is positioned as a practical tool for achieving a polished yet understated appearance.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Elaina Badro®

Answers to the most common questions, based on search behaviour and our own research.

Is Elaina Badro® a trustworthy webshop?

Elaina Badro® is an established beauty brand founded and led by an internationally recognised celebrity makeup artist. The brand is used by professional makeup artists, photographers, and celebrities, and operates its own e-commerce platform with clearly stated shipping policies.

Does Elaina Badro® offer free shipping?

Yes. Elaina Badro® offers free shipping on all orders within the United States. International orders qualify for free shipping on purchases of $175 or more.

What kind of products does Elaina Badro® sell?

The brand sells professional makeup brushes (including face and eye brushes), talc-free makeup, luxury beauty sponges, and mink lashes. Products are available individually and as part of a luxury gold collection.

Are the Elaina Badro® makeup brushes suitable for beginners?

The brushes are designed for professional-level results but are marketed to both professional artists and everyday consumers. The brand specifically notes that the tools are intended to make flawless application accessible regardless of experience level.

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