Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
FashionPass is a subscription-based clothing rental service for women, founded in 2016 in the United States. Members can borrow styles from well-known brands such as For Love & Lemons, Free People, Show Me Your Mumu and ASTR, and return them when done.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via FashionPass
You write a review, we donate to a good cause on your behalf.
No donations have been made for FashionPass yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About FashionPass
Founded
2016
Business model
Clothing rental by subscription
Target audience
Women
Main category
Fashion and clothing
Featured brands
For Love & Lemons, Free People, Show Me Your Mumu, ASTR
Member base
100,000+ members
Google rating
5.0 based on 600+ reviews
Customer service
Available via chat support
FashionPass targets women who want access to a rotating wardrobe without the cost and commitment of buying new clothes outright. The service operates in the mid-to-premium segment, offering pieces from recognisable contemporary fashion brands rather than budget or fast-fashion labels. The subscription model is built around the idea that looking and feeling your best should not require an ever-growing wardrobe or an ever-shrinking bank account. With over 100,000 members and strong Google ratings, the platform has built a sizeable community since its launch.
Active promotions
Ready to use with your order at FashionPass.
First month of subscription at a reduced introductory rate for new members
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Gift cards available for purchase, allowing recipients to try the rental subscription service
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
FashionPass in the news
Recent updates and background about FashionPass, summarised in our own words.
Chelsea Freeman Shares Her Own Story Beyond Baseball
Chelsea Freeman, wife of Los Angeles Dodgers player Freddie Freeman, is gaining attention for reasons beyond her connection to professional baseball. She has been speaking publicly about her personal life and family experiences.
Renting Clothes for Fashion Week: A Practical Assessment
The concept of renting a wardrobe for New York Fashion Week is examined to determine whether it offers genuine value. The piece weighs the practical and financial considerations of clothing rental as an alternative to purchasing outfits for the event.
Community and style confidence highlighted in fashion initiative
A fashion community initiative focused on confidence and belonging among its members was covered in external media. The connection between personal style and a sense of community was a central theme.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about FashionPass
Answers to the most common questions, based on search behaviour and our own research.
Is FashionPass a trustworthy service?
FashionPass has been operating since 2016 and reports a community of over 100,000 members. The platform holds a 5.0 rating based on more than 600 Google reviews, which suggests a consistent track record of customer satisfaction.
How does a FashionPass subscription work?
FashionPass works as a clothing rental subscription: members choose items from the available catalogue, wear them, and return them when ready for new pieces. The model allows for a regularly refreshed wardrobe without purchasing items outright.
What brands are available on FashionPass?
The platform offers styles from contemporary brands including For Love & Lemons, Free People, Show Me Your Mumu and ASTR. The catalogue focuses on recognisable mid-to-premium women's fashion labels.
How can I contact FashionPass customer service?
FashionPass offers customer support via chat, accessible directly from the website. Additional contact options and a bug report function are listed on the contact page.
Your turn
Do you have experience with FashionPass?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about FashionPass
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
