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FashionPass is a subscription-based clothing rental service for women, founded in 2016 in the United States. Members can borrow styles from well-known brands such as For Love & Lemons, Free People, Show Me Your Mumu and ASTR, and return them when done.
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About FashionPass
Founded
2016
Business model
Clothing rental by subscription
Target audience
Women
Main category
Fashion and clothing
Featured brands
For Love & Lemons, Free People, Show Me Your Mumu, ASTR
Member base
100,000+ members
Google rating
5.0 based on 600+ reviews
Customer service
Available via chat support
FashionPass targets women who want access to a rotating wardrobe without the cost and commitment of buying new clothes outright. The service operates in the mid-to-premium segment, offering pieces from recognisable contemporary fashion brands rather than budget or fast-fashion labels. The subscription model is built around the idea that looking and feeling your best should not require an ever-growing wardrobe or an ever-shrinking bank account. With over 100,000 members and strong Google ratings, the platform has built a sizeable community since its launch.
Active promotions
Ready to use with your order at FashionPass.
Gift cards available for purchase, allowing recipients to try the rental subscription service
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
FashionPass in the news
Recent updates and background about FashionPass, summarised in our own words.
Community and style confidence highlighted in fashion initiative
A fashion community initiative focused on confidence and belonging among its members was covered in external media. The connection between personal style and a sense of community was a central theme.
FashionPass reviewed among top clothing rental services
Byrdie compared four of the most popular clothing rental platforms and shared their findings. FashionPass was included in this evaluation alongside other services in the rental market.
FashionPass positions itself as a rental solution for influencers
Vox reported on a startup offering clothing rental services aimed at Instagram influencers, who regularly need fresh outfits for their content. FashionPass was highlighted as a platform addressing that specific demand.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about FashionPass
Answers to the most common questions, based on search behaviour and our own research.
Is FashionPass a trustworthy service?
FashionPass has been operating since 2016 and reports a community of over 100,000 members. The platform holds a 5.0 rating based on more than 600 Google reviews, which suggests a consistent track record of customer satisfaction.
How does a FashionPass subscription work?
FashionPass works as a clothing rental subscription: members choose items from the available catalogue, wear them, and return them when ready for new pieces. The model allows for a regularly refreshed wardrobe without purchasing items outright.
What brands are available on FashionPass?
The platform offers styles from contemporary brands including For Love & Lemons, Free People, Show Me Your Mumu and ASTR. The catalogue focuses on recognisable mid-to-premium women's fashion labels.
How can I contact FashionPass customer service?
FashionPass offers customer support via chat, accessible directly from the website. Additional contact options and a bug report function are listed on the contact page.
Your turn
Do you have experience with FashionPass?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about FashionPass
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
