10% discount on a first purchase when signing up for the newsletter, with some product exclusions applying.
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This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
By The Namesake is a leather atelier based in Toronto, offering custom-made leather jackets and pants alongside a ready-to-wear collection. Customers can design their own jacket through an online or in-studio process, or explore finished pieces and lifestyle products.
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About By The Namesake
Main category
Custom leather jackets and pants
Ready-to-wear
Yes, alongside custom orders
Physical location
95 Florence Street, Toronto
Studio hours
Monday to Friday 9:30am to 6:00pm, weekends by appointment only
Size range
00 to 24
Leather options
40+ types, from cowskin to lambskin
Hardware colours
6 options: Silver, Gunmetal, Black Oxide, Gold, Rose Gold, Antique Brass
Try-At-Home kit
Available for remote fit consultations
By The Namesake positions itself in the premium segment of the leather goods market, catering to customers who want a garment built around their personal style and body measurements rather than an off-the-shelf fit. The brand's custom process is structured around six steps, covering base silhouette, leather type, hardware, lining, add-ons, and fit, making bespoke leather accessible without requiring deep prior knowledge. All leathers used are described as by-products of the food industry and tanned under strict environmental regulations, which reflects a deliberate materials philosophy. The studio operates from a physical location in Toronto and also offers a Try-At-Home kit for customers outside the area.
Active promotions
Ready to use with your order at By The Namesake.
Complimentary in-studio fitting consultation by appointment at the Toronto Leather Lounge for customers starting a custom jacket order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
By The Namesake in the news
Recent updates and background about By The Namesake, summarised in our own words.
Dean 'Dino' Cubic, inspiration behind Dinosaur Bar-B-Que, dies at 81
Dean Cubic, known by his nickname Dino, passed away at the age of 81. He was the person after whom the well-known Syracuse restaurant Dinosaur Bar-B-Que was named.
Tommy John, who shaped baseball through a landmark surgery, has died
Tommy John, the baseball player whose injury led to a pioneering surgical technique, has passed away. The procedure associated with his name went on to significantly influence the sport of baseball.
Former MLB pitcher Tommy John passes away at age 83
Tommy John, a former professional baseball pitcher, died at the age of 83. He was widely known not only for his career in Major League Baseball but also for lending his name to a now-common surgical procedure on the elbow.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about By The Namesake
Answers to the most common questions, based on search behaviour and our own research.
Is By The Namesake a reliable place to buy a leather jacket?
By The Namesake has received coverage in multiple fashion publications and operates a physical studio in Toronto, which customers can visit by appointment. The brand offers a structured six-step custom process and a Try-At-Home fitting option, suggesting an established and considered approach to customer service.
How does the custom jacket process work at By The Namesake?
Customers choose from 12 base silhouettes, then select their leather, hardware colour, lining, and any add-ons such as fur, fringe, or studs. Fit is handled either at the Toronto studio or via a Try-At-Home kit, where canvas jackets in sizes 00 to 24 are used to find the right measurements.
Can I try a jacket before buying if I don't live near Toronto?
Yes, By The Namesake offers a Try-At-Home kit that allows customers outside the studio area to assess fit using canvas jackets before committing to their custom order.
Does By The Namesake offer a discount on a first purchase?
Subscribers to the brand's newsletter can receive 10% off their first purchase, though some exclusions apply according to the website.
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