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MAÄT is a New York-based activewear brand founded and run by women, best known for the 1.0 Legging, a patented performance legging with built-in knee pads. The brand focuses on combining functional design with a moto-inspired aesthetic for movement-oriented consumers.

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At a glance

About MAÄT

Founded by
Fiona Devaney
Headquarters
New York City, USA
Ownership
Female-founded and run
Main product
1.0 Legging with patented built-in knee pads
Price per legging
$148
Shipping
Free standard shipping on all orders
Available colors
Black, Army, Metal, Deep Ocean, Charcoal
Gift cards available
Yes, from $50 to $296
MAÄT operates in the premium activewear segment, with its flagship product priced at $148. The brand targets active women, including yoga practitioners, dancers, Pilates instructors and wellness travelers, who want knee protection without sacrificing style or fit. The legging draws design inspiration from wetsuit construction and motorcycle gear, resulting in a built-in ribbed knee pad that provides cushioning and gentle compression. Founded by Fiona Devaney, who identified the need for padded leggings during her own yoga practice, the brand is manufactured in New York City.
July 2026

Active promotions

Ready to use with your order at MAÄT.

Free standard shipping on all orders, with no minimum order value required.
To the shop
Gift card promotion allowing customers to purchase two pairs of leggings at the standard price as a combined gift.
To the shop
Recent

MAÄT in the news

Recent updates and background about MAÄT, summarised in our own words.

MAÄT

MAÄT Gift Cards Now Available

MAÄT offers gift cards in denominations ranging from $50 to $296, allowing customers to give the 1.0 Legging as a gift without worrying about size or color. The $148 and $296 options correspond directly to one or two pairs of leggings.

MAÄT

The Concept of Maat

In a recent journal entry, MAÄT founder Fiona Devaney reflects on a visit to the Divine Egypt exhibition at the Metropolitan Museum of Art in New York, exploring the significance of the ancient Egyptian goddess Maat and the brand's connection to her name.

MAÄT

Handstands for the Holidays

MAÄT's journal discusses how yoga can serve as a practical tool during the holiday season, featuring the 1.0 Legging in Deep Ocean as worn during practice.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about MAÄT

Answers to the most common questions, based on search behaviour and our own research.

Is MAÄT a reliable webshop?

MAÄT is a New York-based activewear brand with a patented product and press coverage from recognized publications. The brand has received positive customer feedback from yoga instructors, dancers and active travelers, and manufactures its products in New York City.

Does MAÄT offer free shipping?

Yes, MAÄT offers free standard shipping on all orders, regardless of order value.

Can I buy MAÄT leggings as a gift?

MAÄT sells gift cards in denominations of $50, $75, $100, $148 and $296, which is a practical option if you are unsure about size or color preferences.

What makes the MAÄT legging different from regular activewear?

The 1.0 Legging features a patented built-in knee pad that provides cushioning and gentle compression during movement. The design is inspired by wetsuit construction and motorcycle gear, allowing for a full range of motion without the need for a separate knee pad or yoga blanket.

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