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Misfits is an online store selling high-protein bars designed to taste like candy, with flavors such as Brownie Batter, Cookie Butter, Caramel Fudge, and Peanut Butter. The range includes both a whey-based line and a fully plant-based line, as well as a newer Stuffed variety featuring a filled center coated in chocolate and crispies.
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About Eatmisfits
Free shipping from
$50 or more
Main category
Protein bars and functional snacks
Protein per bar
14 to 17 grams
Calories per bar
170 to 190 calories
Sugar per bar
1 gram
Dietary options
Whey-based and plant-based
Prices from
$15.00 (5-pack sampler)
Bars sold
Over 40 million
Misfits positions itself in the functional snack segment, targeting consumers who want a sweet treat without the high sugar content typically associated with candy bars. The brand operates in the accessible mid-range price segment, with 12-packs priced around $29.99 and variety samplers available from $15.00. Its core appeal is the combination of 14 to 17 grams of protein per bar, low sugar content, and candy-bar-like flavors, making it relevant to fitness-minded consumers as well as those simply looking to reduce sugar intake. The product lineup caters to different dietary preferences, offering both whey-plus-collagen options and fully plant-based alternatives.
Active promotions
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Try a 5-flavor sample pack at a reduced introductory price before committing to a full 12-pack.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Eatmisfits in the news
Recent updates and background about Eatmisfits, summarised in our own words.
Misfits Launches Stuffed Bar Range with Filled Centers
Misfits has introduced its Stuffed line, featuring bars with a creamy or gooey center coated in double-dipped chocolate and finished with a crunchy crispie layer. The range is available in Salted Caramel, Peanut Butter, and Chocolate Frosting flavors, in both plant-based and whey-plus-collagen versions.
Two New Flavors Added to the Misfits Lineup
Misfits has expanded its core range with two new flavors: Banana Bread and Coconut Crunch, both available in 12-packs at $29.99. These additions join existing bestsellers such as Brownie Batter and Cookie Butter.
Misfits Protein Bars Now Available in Physical Retail Stores
In addition to its direct-to-consumer webshop, Misfits has made its protein bars available in physical retail locations. The brand encourages customers to use its store locator to find a nearby stockist.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Eatmisfits
Answers to the most common questions, based on search behaviour and our own research.
Is Misfits a reliable webshop?
Misfits has sold over 40 million bars and features a range of customer reviews on its website, indicating a substantial and active customer base. The store is available online and is also stocked in physical retail locations.
Does Misfits offer free shipping?
Yes, Misfits offers free shipping on orders of $50 or more.
Are Misfits bars suitable for vegans?
Yes, the plant-based range is suitable for vegans. The Stuffed plant-based bars use pea and soy protein and are coated in vegan chocolate.
Can I try different flavors before buying a full box?
Yes, Misfits offers a 5-flavor sample pack for $15.00 as well as variety packs containing multiple flavors in a single box.
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