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LELO is a Swedish intimate lifestyle brand founded in 2003, offering a wide range of pleasure products, massage candles, lubricants, and wellness accessories. The webshop serves customers worldwide and positions itself in the premium segment of the adult lifestyle market.

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At a glance

About Lelo

Founded
2003
Headquarters
Stockholm, Sweden
Legal entity
LELOi AB
Satisfaction guarantee
30 days
Safety standard
ISO 3533 certified
Main categories
Vibrators, couples toys, male toys, lubricants, supplements, massage candles
App-connected products
Yes, available
Languages supported
13+ including English, Dutch, German, Japanese, Korean
LELO operates in the luxury tier of the intimate lifestyle industry, targeting adults who approach sexual wellness as part of broader self-care, regardless of gender, orientation, or age. The brand emphasises design, material safety, and technology, and states compliance with the international ISO standard 3533 for sex toy safety. Products range from app-connected vibrators and prostate massagers to lubricants and libido supplements, covering a broad spectrum of preferences and identities. LELO has received multiple industry awards, including the Red Dot Award in 2024 and the XBIZ Europa Award in 2023, reflecting its standing in the design and adult lifestyle sectors.
October 2026

Active promotions

Ready to use with your order at Lelo.

Seasonal discount of up to 50% on selected products, with a free item included in qualifying orders.
To the shop
Bundle deals combining multiple products at a reduced combined price, available across categories such as couples toys and wellness accessories.
To the shop
Recent

Lelo in the news

Recent updates and background about Lelo, summarised in our own words.

Yahoo News New Zealand

A month-long test of a red light vibrator reviewed

A personal review was published examining the experience of using a red light vibrator over the course of one month. The piece shares observations and impressions gathered during that period. It appeared via Yahoo News New Zealand.

Havana Times

Lucia and Francisco Lelo de Larrea featured as Song of the Day

The musical duo Lucia and Francisco Lelo de Larrea received a Song of the Day feature on Havana Times. The item highlights their work as musicians. No further details about the specific track or context were provided in the source.

USA Today

Lelo offers 30% discount on Amazon for a limited time

Lelo ran a promotional campaign on Amazon featuring discounts of 30% on its products. The deals were available for a limited period and were highlighted by USA Today. Customers had until the end of the day to take advantage of the offer.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Lelo

Answers to the most common questions, based on search behaviour and our own research.

Is LELO a reliable webshop?

LELO is a registered Swedish company (LELOi AB) that has been operating since 2003 and complies with the international ISO 3533 safety standard for intimate products. The brand has received multiple industry awards and offers a 30-day satisfaction guarantee on its products.

What is the return policy at LELO?

LELO offers a 30-day satisfaction guarantee, meaning customers can return products within this period if they are not satisfied. For specific return instructions, contacting customer support via [email protected] is recommended.

Are LELO products safe to use?

LELO states that its products comply with ISO standard 3533, which sets safety requirements for sex toys and ensures that materials are safe for contact with the genitals and anus. This standard applies to all products in the LELO range.

Does LELO offer a warranty on its products?

Yes, LELO provides a standard warranty and also offers an extended warranty option. Details about coverage and duration can be found on the LELO website under the support section.

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