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LELO is a Swedish intimate lifestyle brand founded in 2003, offering a wide range of pleasure products, massage candles, lubricants, and wellness accessories. The webshop serves customers worldwide and positions itself in the premium segment of the adult lifestyle market.
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About Lelo
Founded
2003
Headquarters
Stockholm, Sweden
Legal entity
LELOi AB
Satisfaction guarantee
30 days
Safety standard
ISO 3533 certified
Main categories
Vibrators, couples toys, male toys, lubricants, supplements, massage candles
App-connected products
Yes, available
Languages supported
13+ including English, Dutch, German, Japanese, Korean
LELO operates in the luxury tier of the intimate lifestyle industry, targeting adults who approach sexual wellness as part of broader self-care, regardless of gender, orientation, or age. The brand emphasises design, material safety, and technology, and states compliance with the international ISO standard 3533 for sex toy safety. Products range from app-connected vibrators and prostate massagers to lubricants and libido supplements, covering a broad spectrum of preferences and identities. LELO has received multiple industry awards, including the Red Dot Award in 2024 and the XBIZ Europa Award in 2023, reflecting its standing in the design and adult lifestyle sectors.
Active promotions
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Bundle deals combining multiple products at a reduced combined price, available across categories such as couples toys and wellness accessories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Lelo in the news
Recent updates and background about Lelo, summarised in our own words.
LELO Updates Its Terms of Use
LELO published an updated version of its Terms of Use on 31 July 2025, outlining the conditions for accessing and using lelo.com, operated by LELOi AB. The document clarifies the rights and responsibilities of users visiting the platform.
LELO Wins Red Dot Award 2024 for ENIGMA Wave
The ENIGMA Wave product was named Sex Toy of the Year at the 2024 Red Dot Awards, adding to a series of industry recognitions the brand has received since 2019. Previous awards include the XBIZ Europa Award in 2023 and the XBIZ Luxury Brand of the Year in 2022.
LELO Expands into Libido Supplements with LELO LABS
LELO introduced LELO LABS, a line of libido supplements formulated with over 85 clinically researched ingredients aimed at supporting sexual performance for both men and women. The supplements are positioned as part of LELO's broader move into wellness and self-care beyond traditional pleasure products.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Lelo
Answers to the most common questions, based on search behaviour and our own research.
Is LELO a reliable webshop?
LELO is a registered Swedish company (LELOi AB) that has been operating since 2003 and complies with the international ISO 3533 safety standard for intimate products. The brand has received multiple industry awards and offers a 30-day satisfaction guarantee on its products.
What is the return policy at LELO?
LELO offers a 30-day satisfaction guarantee, meaning customers can return products within this period if they are not satisfied. For specific return instructions, contacting customer support via [email protected] is recommended.
Are LELO products safe to use?
LELO states that its products comply with ISO standard 3533, which sets safety requirements for sex toys and ensures that materials are safe for contact with the genitals and anus. This standard applies to all products in the LELO range.
Does LELO offer a warranty on its products?
Yes, LELO provides a standard warranty and also offers an extended warranty option. Details about coverage and duration can be found on the LELO website under the support section.
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