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Direct.cz is a Czech insurance provider offering a range of personal and business insurance products entirely online, including car, home, pet, travel, and liability coverage. The platform is designed for consumers who want to arrange, manage, or cancel their insurance without visiting an office or making a phone call.

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At a glance

About Direct.cz

Main category
Online insurance
Products
Car, home, pet, travel, liability, business insurance
Client base
Approximately 500,000 clients
Market reach
Roughly 1 in 10 cars, apartments or homes insured
Contract cancellation
Cancel at any time, directly from the website
Customer service hours
Monday to Friday, 08:00 to 18:00
Emergency assistance
24/7 claims and roadside assistance line available
App
Direct mobile app available for iOS and Android
Direct positions itself in the accessible, digital-first segment of the Czech insurance market, targeting individuals and small businesses who prefer to handle everything remotely via a website or mobile app. The company emphasises contract flexibility as a key differentiator: it presents itself as the only insurer in the Czech market where customers can cancel their policy at any time directly from the website, without paperwork or a personal visit. With around 500,000 clients and approximately one in ten cars, apartments, or houses in the Czech Republic insured through Direct, the company operates at meaningful scale while maintaining a self-service philosophy. Pricing is calculated online within minutes using a licence plate number or basic property details, and claims can also be reported and tracked digitally.
July 2026

Active promotions

Ready to use with your order at Direct.cz.

Calculate your car or home insurance premium online for free, with no obligation to purchase, using only your licence plate number or basic property details.
To the shop
Bundle multiple insurance products, such as car and home coverage, under one provider to simplify policy management through a single client account and app.
To the shop
Recent

Direct.cz in the news

Recent updates and background about Direct.cz, summarised in our own words.

Direct.cz

Compulsory car insurance available online in minutes

Direct allows drivers to calculate and arrange compulsory third-party liability insurance online by entering their licence plate number. Free towing is included for accidents in both the Czech Republic and abroad.

Direct.cz

Liability insurance covering all of Europe

Direct's personal liability insurance applies across Europe and automatically covers all members of the same household. It provides financial protection if a policyholder accidentally damages property or injures someone.

Direct.cz

Business insurance for freelancers and companies

Direct offers business insurance covering property, liability, and operational risks, designed for self-employed individuals and companies. Policies can be arranged online without lengthy paperwork.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Direct.cz

Answers to the most common questions, based on search behaviour and our own research.

Is Direct.cz a reliable insurance company?

Direct pojišťovna, a.s. is an established Czech insurer with around 500,000 active clients. It is among the fastest-growing insurers in the Czech Republic and publishes genuine customer reviews on its own website.

Can I cancel my Direct insurance policy at any time?

Yes. Direct states that it is the only Czech insurer allowing customers to cancel a policy at any time, directly from the website, without writing an email or making a personal visit.

How do I report a claim with Direct?

Claims can be reported online through the website or the Direct mobile app. A dedicated claims phone line is also available Monday to Friday between 08:00 and 18:00, and a 24/7 emergency assistance line handles roadside and urgent situations.

What types of insurance does Direct.cz offer?

Direct offers car insurance including compulsory third-party liability and comprehensive cover, home and rental property insurance, pet insurance, travel insurance, liability insurance, and policies for freelancers and businesses.

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