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New Orleans Beverage Group operates under the brand El Guapo and sells handcrafted cocktail bitters, syrups, mixers, and cocktail kits from New Orleans, Louisiana. The webshop targets home bartenders and gift buyers looking for premium, small-batch ingredients made without artificial additives.
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About New Orleans Beverage Group
Free shipping from
$99 (Lower 48 states)
Main assortment
Bitters, syrups, mixers, cocktail kits
Production location
New Orleans, Louisiana, USA
Alcohol-free
Yes, all products are alcohol-free
Dietary
Non-GMO, no gluten, no soy, bitters are vegan and sugar-free
Packaging
Glass bottles and aluminum cans, recycled paper labels
Customer service
[email protected] / 504.444.2914
Ships to
United States, Canada, Mexico
El Guapo positions itself in the premium segment of the craft cocktail market, appealing to consumers who prioritize ingredient quality and provenance over price. All products are made in New Orleans with non-GMO ingredients, pure Louisiana cane sugar, and no artificial flavors, colors, or high-fructose corn syrup. The brand is rooted in sustainability, bottling exclusively in glass and aluminum to minimize plastic waste, and its CEO is an advisor for a local glass recycling initiative focused on coastal restoration. The typical customer is someone who entertains at home, appreciates cocktail culture, or is looking for a distinctive gift with a strong regional identity.
Active promotions
Ready to use with your order at New Orleans Beverage Group.
Free ground shipping on orders of $99 or more to the contiguous 48 US states.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle discount when purchasing a cocktail kit or multi-bottle bitters set compared to buying individual products separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
New Orleans Beverage Group in the news
Recent updates and background about New Orleans Beverage Group, summarised in our own words.
Unwell beverage line discontinued after brief market presence
The host of the podcast Call Her Daddy has shut down her Unwell beverage line after only a short period on the market. The brand had attracted notable attention during its run. No further details about the reasons for the closure have been provided.
New Orleans Beverage Group leases industrial space in Texas
New Orleans Beverage Group, a global alcohol producer, has signed a lease for industrial space located in Carrollton, Texas. The agreement marks a physical expansion of the company's operational footprint in the United States.
Joy's Island Spice wins No & Low Elixir of the Year award
Joy's Island Spice has received the No & Low Elixir of the Year award, marking a notable moment for the brand in the premium non-alcoholic beverage segment. The recognition positions Joy's Island Spice as an emerging name within this growing category.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about New Orleans Beverage Group
Answers to the most common questions, based on search behaviour and our own research.
Is New Orleans Beverage Group a reliable webshop?
El Guapo has been featured in publications including Southern Living, Forbes, Martha Stewart, Food52, Garden and Gun, and Real Simple. Customer reviews on the site are verified through Loox and the brand has a transparent sourcing and sustainability policy.
Do they offer free shipping?
Yes, El Guapo offers free ground shipping to the contiguous 48 US states on orders of $99 or more. Shipping is also available to Canada and Mexico.
Are the cocktail bitters and mixers suitable for non-drinkers?
All El Guapo products are alcohol-free, making them suitable for use in non-alcoholic drinks. The bitters are also vegan and contain no added sugar.
Can you order El Guapo products as a gift?
Yes, the webshop offers ready-made cocktail kits and curated gift sets, and customers can add a gift message to their order. Custom corporate and event gifting is also available for larger orders.
Your turn
Do you have experience with New Orleans Beverage Group?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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