5% discount on a first order for new customers who sign up via the website.
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AW Bridal is an online shop founded in 2009 that specialises in bridal and occasion wear, including wedding gowns, bridesmaid dresses, mother of the bride dresses, prom dresses, and matching accessories. The shop offers free customisation on most garments and ships internationally.
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About AW Bridal
Founded
2009
Main categories
Wedding gowns, bridesmaid dresses, prom dresses, mother of the bride dresses, accessories
Tailoring time
5 to 7 business days
Customisation
Free on most garments
Free swatches
Up to 5 fabric swatches free of charge
Prices from
Approx. $99.99
Discounts available
12% student discount, 12% nurse discount, 5% off first order
Shipping
Free shipping on accessories; international delivery available
AW Bridal targets brides, bridesmaids, and wedding guests who want made-to-measure or customisable occasion wear at accessible price points, with most dresses falling in the budget to mid-range segment. The shop distinguishes itself by offering free customisation on elements such as neckline, sleeves, and silhouette, as well as a home try-on service and free fabric swatches so customers can assess quality before ordering. Tailoring is completed within five to seven business days, making it a practical choice for time-sensitive wedding timelines. The collection is regularly refreshed and reportedly endorsed by wedding photographers worldwide, with a style gallery driven by customer-submitted photos.
Active promotions
Ready to use with your order at AW Bridal.
Up to 70% off on ready-to-ship dresses, available as a limited selection for customers who do not require custom tailoring.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
AW Bridal in the news
Recent updates and background about AW Bridal, summarised in our own words.
AW Bridal introduces 2026/27 bridesmaid colour palette
AW Bridal has expanded its bridesmaid dress range with a dedicated 2026/27 colour collection covering shades including green, neutral, blue, pink, red, purple, orange, brown, yellow, white, grey, black, and floral prints. Customers can browse the full palette directly on the website and filter by colour or name.
Home try-on service available for AW Bridal customers
AW Bridal offers a home try-on service that allows customers to evaluate styles and fits before committing to a full order. This service is part of the shop's broader effort to reduce uncertainty when buying occasion wear online.
AW Bridal launches custom gown design programme
Through its Create Your Own programme, AW Bridal now lets customers collaborate directly with the brand to design a one-of-a-kind gown by specifying preferred necklines, sleeves, and silhouettes. The service is accessible via the shop's website and is aimed at brides and bridesmaids looking for a personalised result.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about AW Bridal
Answers to the most common questions, based on search behaviour and our own research.
Is AW Bridal a reliable webshop?
AW Bridal has been operating since 2009 and serves an international customer base. The shop is featured on multiple social media platforms and has a dedicated review and real-wedding section on its website, which allows prospective buyers to read customer experiences before purchasing.
How long does delivery take at AW Bridal?
Tailoring is completed within 5 to 7 business days. Shipping time will vary depending on the destination country and selected shipping method, so it is advisable to check the shipping policy page for precise delivery estimates.
Can I return a dress to AW Bridal?
AW Bridal has a return policy in place, which can be found on the dedicated Return Policy page of the website. Because many items are made to measure or customised, it is recommended to review the return conditions carefully before placing an order.
Does AW Bridal offer customisation?
Yes, AW Bridal offers free customisation on most garments, allowing customers to adjust details such as the neckline, sleeves, and overall silhouette. Customers can also request free fabric swatches before ordering to check colours and materials.
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