New customer welcome offer: receive free bet credits when placing a qualifying first deposit and bet, subject to terms and wagering conditions.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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William Hill is one of the longest-established names in sports betting and online gambling, offering a wide range of products including sports wagering, casino games, poker, bingo, and slots. The platform serves customers across the United Kingdom, Ireland, Gibraltar, Malta, and beyond, operating under multiple regulatory licences.
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About UKLG_William Hill
Main category
Sports betting and online gambling
Products offered
Sports, casino, poker, bingo, Vegas slots
Regulated by
UK Gambling Commission, Gibraltar, Malta Gaming Authority
UK licence number
39225 (Gambling Commission)
Operating entity (UK/Gibraltar)
WHG (International) Limited
Parent company
evoke PLC, listed on London Stock Exchange
Founded online
Active since at least 1998
Retail presence
Physical betting shops available (Shop Locator on site)
William Hill targets adults who are looking for a comprehensive, regulated gambling experience across both sports and casino verticals. The platform operates in the mainstream segment of the online betting market, appealing to both casual bettors placing occasional sports wagers and more frequent players drawn to live casino tables or slots. As a subsidiary of evoke PLC, it operates under strict licensing from the UK Gambling Commission, the Gibraltar Gambling Commissioner, and the Malta Gaming Authority, which places it firmly in the regulated, accountable tier of the industry. William Hill also maintains a physical retail presence through its network of betting shops, distinguishing it from purely digital competitors.
Active promotions
Ready to use with your order at UKLG_William Hill.
Existing customer promotion: enhanced odds or bonus funds on selected sports events or casino games during specific promotional periods.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
UKLG_William Hill in the news
Recent updates and background about UKLG_William Hill, summarised in our own words.
William Hill Holds Licences Across Multiple Jurisdictions
WHG (International) Limited holds gambling licences from the UK Gambling Commission, the Gibraltar Gambling Commissioner, and the Malta Gaming Authority, reflecting William Hill's broad international regulatory compliance. The Malta licence MGA/CRP/121/2006-05 is valid until 19 March 2028.
William Hill Becomes Part of evoke PLC Group
WHG (International) Limited, which operates the William Hill platform for UK and Gibraltar customers, is a wholly owned subsidiary of evoke PLC, a company registered in Gibraltar and listed on the London Stock Exchange. This corporate structure places William Hill within a publicly accountable group.
Retail Betting Shops Remain Part of the William Hill Offering
Unlike many online-only competitors, William Hill continues to operate physical betting shops, with a shop locator available on its website. This dual online and retail presence sets it apart from newer digital-only platforms in the UK market.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about UKLG_William Hill
Answers to the most common questions, based on search behaviour and our own research.
Is William Hill a trustworthy and legitimate betting site?
William Hill operates under licences from the UK Gambling Commission (account number 39225), the Gibraltar Gambling Commissioner, and the Malta Gaming Authority, among others. It is a subsidiary of evoke PLC, a company listed on the London Stock Exchange, which adds a further layer of regulatory accountability.
What types of gambling does William Hill offer?
William Hill covers sports betting, live casino games, poker, bingo, slots, and Vegas-style games. Both desktop and mobile app access are available.
Is William Hill available outside the UK?
Yes, William Hill serves customers in multiple regions. For customers outside Great Britain, Northern Ireland, Jersey, and Gibraltar, the service is operated by William Hill Global PLC or William Hill Malta PLC, depending on location, including the Republic of Ireland.
Does William Hill have responsible gambling tools?
William Hill states a commitment to safer gambling and provides a dedicated Safer Gambling Hub with tools to help customers manage their betting behaviour. The site notes that gaming can be harmful if not controlled and that underage gambling is an offence.
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