New customer welcome offer: 2 pairs of glasses from £15, including standard lenses.
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Glasses Direct is a UK-based online retailer specialising in prescription glasses, sunglasses, and contact lenses. The platform serves customers looking to buy eyewear at prices significantly below the traditional high street.
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About Glasses Direct
Founded
2004
Customers served
Over 3 million
Prices from
£9 per frame
Welcome offer
2 pairs from £15 for new customers
Free returns period
120 days
Free delivery from
Orders of £95 or more
Customer service hours
Mon-Fri 7am-8pm, Sat-Sun 9am-4pm
Country
United Kingdom
Glasses Direct positions itself firmly in the budget-to-mid-range segment of the eyewear market, targeting cost-conscious consumers who need prescription eyewear but want to avoid high street prices. The company has been operating since 2004 and states it has served over 3 million customers in the UK. According to a survey cited on their website, customers saved an average of 49% compared to their previous high street purchase. The range spans own-brand frames from £9 through to premium designer labels such as Ray-Ban, Gucci, Oakley and Emporio Armani, with qualified opticians available to assist online. A Free Home Trial service lets shoppers test up to four frames at home before committing to a purchase.
Active promotions
Ready to use with your order at Glasses Direct.
Student discount of 50% off, available with valid student verification.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Glasses Direct in the news
Recent updates and background about Glasses Direct, summarised in our own words.
Try Glasses at Home with the Glasses Direct Free Home Trial
Glasses Direct offers a Free Home Trial that lets customers test up to four frames at home before buying. The service is designed to take the guesswork out of choosing glasses online.
Virtual Try-On Tool Lets Shoppers See Frames in Real Time
Glasses Direct provides a Virtual Try-On feature that allows users to see how frames look on their own face before ordering. Shoppers can compare different styles and colours directly on the website.
Prescription Frames Available from £9
Glasses Direct lists prescription frames starting at £9, with the option to add tints from £15 to convert any frame into sunglasses. The budget range is described as designed for those seeking practical, affordable eyewear.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Glasses Direct
Answers to the most common questions, based on search behaviour and our own research.
Is Glasses Direct a trustworthy online glasses shop?
Glasses Direct has been operating since 2004 and states it has served over 3 million customers in the UK. The company offers a 120-day free returns policy and a Free Home Trial, which allows shoppers to test frames without financial risk.
How does the Free Home Trial at Glasses Direct work?
Customers can select up to four frames to try at home for free before placing an order. The trial is available directly through the Glasses Direct website and is designed to make choosing frames easier without visiting a physical store.
What is the return policy at Glasses Direct?
Glasses Direct offers free returns within 120 days of purchase, no questions asked. Returns can be initiated through the Help Centre on their website.
Does Glasses Direct offer free delivery?
Free delivery is available on orders of £95 or more. Detailed delivery information, including timeframes and costs for smaller orders, is listed in the Help Centre on the Glasses Direct website.
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