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Floura is an American direct-to-consumer brand that sells daily fiber bars made from 12 whole plants, developed by ice cream entrepreneur Jeni Britton. The bars are positioned as a functional food product designed to support gut health through diverse prebiotic fiber.
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About Floura
Main product
Daily fiber bars
Fiber per bar
15g diverse prebiotic fiber
Plant sources
12 whole plants
Dietary
Gluten-free, dairy-free, preservative-free
Available flavors
6 (Brownie Batter, Raspberry Rose, Mango Cardamom, Blueberry Matcha, Vanilla Rooibos, Brambleberry Lavender)
Price
$35.99 per 12-pack
Headquarters
Vineland, NJ, United States
Subscription discount
Up to 20% off
Floura targets health-conscious consumers who want to increase their daily fiber intake without relying on bland supplements or powders. The brand was founded by Jeni Britton, known for her work with Jeni's Ice Creams, alongside a group of food-focused entrepreneurs who saw an opportunity in reducing fresh produce waste. Each bar contains 15 grams of diverse prebiotic fiber sourced from fruit, roots, and seeds, and the product line is gluten-free and dairy-free. Floura operates in the premium functional food segment, with bars priced at $35.99 for a 12-pack, and is based in Vineland, New Jersey.
Active promotions
Ready to use with your order at Floura.
Subscribe and save up to 20% on recurring orders of any Floura fiber bar product.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Try all six flavors with the Variety Pack before committing to a single-flavor 12-pack order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Floura in the news
Recent updates and background about Floura, summarised in our own words.
Floura Fiber enters partnership with Starbucks
Floura Fiber has established a partnership with Starbucks, connecting the fiber snack brand to the coffee chain's menu strategy. The collaboration has drawn attention in the context of Starbucks' broader efforts to refresh its product offerings. Details about the specific terms or scope of the partnership have not been disclosed.
Visit Floura →Starbucks partners with Floura Fiber as part of menu changes
Starbucks has entered into a partnership with Floura Fiber to offer fiber-focused snacks as part of its ongoing menu adjustments. Analysts are examining whether this collaboration reflects a broader shift in how the company is approaching its food and snack offerings.
Visit Floura →Floura Fiber bars now available at Starbucks locations
Floura Fiber has expanded its distribution by making its fiber bars available at Starbucks locations. This move brings the product to a broader consumer base through an established retail and café chain.
Visit Floura →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Floura
Answers to the most common questions, based on search behaviour and our own research.
Is Floura a reliable webshop?
Floura is a US-based brand with a publicly listed address in Vineland, New Jersey, and can be contacted directly via [email protected]. The shop runs on Shopify and has collected 959 customer reviews with an average rating of 4.63 out of 5.
Can I try multiple flavors before committing to one?
Yes, Floura offers a Variety Pack at $35.99 that includes two bars each of all six available flavors, making it a practical way to sample the full range before ordering a single-flavor 12-pack.
Does Floura offer a subscription or discount for repeat orders?
Floura provides a Subscribe and Save option that offers up to 20% off on recurring orders.
Where can I find more information or reach customer support?
Floura can be reached by email at [email protected]. The website also includes an FAQ section, a contact form, and information on shipping and returns.
Your turn
Do you have experience with Floura?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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