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Carter's Inc is an American retailer specialising in clothing and essentials for babies, toddlers, and young children. The webshop offers an extensive range spanning bodysuits, pyjamas, outerwear, shoes, and baby gear across multiple sub-brands.
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About Carter's Inc
Main category
Baby, toddler and children's clothing
Target audience
Parents and caregivers of newborns, babies and toddlers
Sub-brands
OshKosh, Little Planet, PurelySoft, Baby B'gosh
Prices from
From $3.99 (clearance)
Special collections
Organic, Disney, Halloween, School Uniforms
Product range
Clothing, shoes, baby gear, nursery, meal gear, diaper bags
Country
United States
Carter's positions itself as a full-service destination for parents shopping for children from newborn through toddler age, covering everyday basics as well as seasonal and themed collections. The assortment spans budget-accessible basics through to speciality lines such as the organic-focused Little Planet range and the softer-touch PurelySoft collection, placing the brand broadly in the mid-market segment. Alongside clothing, the webshop carries baby gear including bath products, nursery furniture, meal gear, and diaper bags, making it a one-stop shop for parents. Licensed character merchandise and Disney-branded items extend the appeal to gift buyers and parents looking for recognisable designs.
Active promotions
Ready to use with your order at Carter's Inc.
Limited-time clearance flash sale with children's clothing items starting from $3.99 across selected baby and toddler categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on orders above a minimum order value, applicable to standard deliveries within the United States.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Carter's Inc in the news
Recent updates and background about Carter's Inc, summarised in our own words.
Carter's reveals new logo and slogan after 161 years
The children's clothing brand Carter's, which has been in operation for 161 years, has unveiled a new logo and slogan as part of a company-wide makeover. The update marks a notable shift in the visual and messaging identity of the long-established brand.
Carter's undertakes company-wide rebranding with Gen Z in focus
Carter's has initiated a broad rebranding effort with a particular focus on reaching Gen Z consumers and parents. The changes span across the company and signal a deliberate effort to modernize the brand's appeal.
Carter's refreshes its image to reach millennial and Gen Z parents
Carter's is updating its brand identity with the goal of connecting more effectively with millennial and Gen Z parents. The refresh involves changes to how the company positions and communicates its products to younger audiences.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Carter's Inc
Answers to the most common questions, based on search behaviour and our own research.
Is Carter's a reliable webshop for buying baby and kids clothing?
Carter's is a well-established American brand with a broad product range for babies and toddlers. The webshop carries multiple own sub-brands and licensed collections, suggesting an organised retail operation. Consumer reviews on this page can give a clearer picture of actual shopping experiences.
What age groups does Carter's cater to?
Carter's focuses on newborns, babies, and toddlers, with separate sections for baby girls, baby boys, gender-neutral babies, toddler girls, and toddler boys. The range includes coming-home outfits for newborns through to clothing and shoes for young toddlers.
Does Carter's offer organic or sustainable clothing options?
Yes, Carter's carries an organic clothing line within its baby and toddler ranges, as well as the Little Planet collection which is specifically highlighted as a separate sustainable sub-brand.
Does Carter's have sales or clearance deals?
Carter's regularly runs clearance promotions, with prices starting from $3.99 noted on the homepage as a limited-time flash sale. Sale and clearance sections are available across most product categories on the webshop.
Your turn
Do you have experience with Carter's Inc?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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