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Carter's Inc is an American retailer specialising in clothing and essentials for babies, toddlers, and young children. The webshop offers an extensive range spanning bodysuits, pyjamas, outerwear, shoes, and baby gear across multiple sub-brands.

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At a glance

About Carter's Inc

Main category
Baby, toddler and children's clothing
Target audience
Parents and caregivers of newborns, babies and toddlers
Sub-brands
OshKosh, Little Planet, PurelySoft, Baby B'gosh
Prices from
From $3.99 (clearance)
Special collections
Organic, Disney, Halloween, School Uniforms
Product range
Clothing, shoes, baby gear, nursery, meal gear, diaper bags
Country
United States
Carter's positions itself as a full-service destination for parents shopping for children from newborn through toddler age, covering everyday basics as well as seasonal and themed collections. The assortment spans budget-accessible basics through to speciality lines such as the organic-focused Little Planet range and the softer-touch PurelySoft collection, placing the brand broadly in the mid-market segment. Alongside clothing, the webshop carries baby gear including bath products, nursery furniture, meal gear, and diaper bags, making it a one-stop shop for parents. Licensed character merchandise and Disney-branded items extend the appeal to gift buyers and parents looking for recognisable designs.
July 2026

Active promotions

Ready to use with your order at Carter's Inc.

Limited-time clearance flash sale with children's clothing items starting from $3.99 across selected baby and toddler categories.
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Free shipping on orders above a minimum order value, applicable to standard deliveries within the United States.
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Recent

Carter's Inc in the news

Recent updates and background about Carter's Inc, summarised in our own words.

Carter's Inc

Carter's expands its organic range with the Little Planet collection

Carter's offers the Little Planet sub-brand as a dedicated line of organic baby clothing, targeting parents who prioritise sustainably minded materials for their newborns and babies. The collection is available directly through the Carter's webshop alongside the main baby range.

Carter's Inc

OshKosh B'gosh remains a flagship sub-brand within the Carter's family

OshKosh, one of the most recognisable children's clothing names in the United States, is featured prominently on the Carter's webshop as an iconic label within its portfolio. The brand is highlighted under trending collections alongside Carter's own lines.

Carter's Inc

Carter's introduces licensed Disney and Halloween seasonal collections

The Carter's webshop features seasonal and character-based collections including Disney-licensed clothing and Halloween costumes for babies and toddlers. These themed ranges are available across both the baby and toddler sections of the site.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Carter's Inc

Answers to the most common questions, based on search behaviour and our own research.

Is Carter's a reliable webshop for buying baby and kids clothing?

Carter's is a well-established American brand with a broad product range for babies and toddlers. The webshop carries multiple own sub-brands and licensed collections, suggesting an organised retail operation. Consumer reviews on this page can give a clearer picture of actual shopping experiences.

What age groups does Carter's cater to?

Carter's focuses on newborns, babies, and toddlers, with separate sections for baby girls, baby boys, gender-neutral babies, toddler girls, and toddler boys. The range includes coming-home outfits for newborns through to clothing and shoes for young toddlers.

Does Carter's offer organic or sustainable clothing options?

Yes, Carter's carries an organic clothing line within its baby and toddler ranges, as well as the Little Planet collection which is specifically highlighted as a separate sustainable sub-brand.

Does Carter's have sales or clearance deals?

Carter's regularly runs clearance promotions, with prices starting from $3.99 noted on the homepage as a limited-time flash sale. Sale and clearance sections are available across most product categories on the webshop.

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