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Helloseen is the official webshop for SEEN, a dermatologist-developed hair care brand founded by Dr. Iris Rubin and operated by Clarity Cosmetics, Inc. in Bethesda, Maryland. The brand positions itself in the prestige hair care segment, with a clinical focus on skin safety and pore-clogging prevention.

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At a glance

About Helloseen

Founded by
Dr. Iris Rubin, dermatologist
Company name
Clarity Cosmetics, Inc.
Main category
Prestige hair care and skin-safe styling
Target audience
People with sensitive skin, acne-prone skin, or scalp conditions
Key claims
Non-comedogenic, clinically tested, non-irritating
Free from
Parabens, phthalates, sulfates, silicones, dyes, mineral oils
Fragrance-free option
Available across product range
Customer reviews
8,000+ five-star reviews
SEEN targets consumers who experience skin-related side effects from conventional hair products, such as breakouts, irritation, or flare-ups of conditions like eczema or psoriasis. The brand operates in the premium segment, with formulas that are clinically tested to be non-comedogenic and non-irritating, and free from parabens, phthalates, sulfates, silicones, dyes, and mineral oils. All products are vegan and cruelty-free, and a fragrance-free option is available across the range, making the line broadly accessible to people with sensitive skin or scalp concerns. SEEN is rated the number one dermatologist recommended brand in the Safe for Sensitive Skin Prestige Hair Care category, according to an IQVIA ProVoice survey conducted in February 2026.
July 2026

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Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Helloseen

Answers to the most common questions, based on search behaviour and our own research.

Is Helloseen a reliable webshop?

Helloseen is the official online store for SEEN, operated by Clarity Cosmetics, Inc., a registered company based in Bethesda, Maryland, USA. The brand has over 8,000 five-star customer reviews and is also available at ULTA retail locations, which suggests an established commercial presence.

Can I return a product if it does not suit me?

Helloseen has a dedicated returns section in its Help Center. For the most accurate and up-to-date return conditions, it is recommended to check the Returns page on the helloseen.com website directly.

Does Helloseen offer any discounts or promotions?

Helloseen runs a referral programme where existing customers can give 25 dollars and receive 25 dollars in return. The webshop also offers a 15 percent discount on the first order when signing up for email or text message alerts, and discounts are available for military personnel, first responders, government employees, and educators.

Are SEEN hair products safe for sensitive or acne-prone skin?

SEEN products are clinically tested to be non-comedogenic, meaning they are formulated not to clog pores, and are tested to be non-irritating. The range is specifically designed for people whose skin reacts to conventional hair care products, including those with eczema, psoriasis, or acne-prone skin.

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