Seasonal discount of up to 50% on selected goggle models, including the Vector range.
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THEMAGIC5 is an American webshop specialising in custom-fit swimming goggles, manufactured on the basis of a 3D face scan made via a smartphone app. The goggles are produced in Denmark and shipped to customers worldwide from fulfilment locations in New York and Denmark.
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About THEMAGIC5
Main product
Custom-fit swimming goggles
Fit technology
AI-based 3D smartphone face scan (OFT)
Production location
Denmark
Headquarters
Charlotte, NC, United States
Standard delivery (USA)
6 days (shipped from New York)
Express delivery (USA)
3 days
Standard delivery (EU and UK)
5 to 7 days (shipped from Denmark)
Fit guarantee
100% refund if fit issues cannot be resolved
EU VAT number
IOSS-IM2080000085
Price (example model)
From £75.00 (sale from £37.50)
THEMAGIC5 operates in the premium segment of competitive swimming equipment, targeting swimmers who prioritise fit and performance over price. The company's core philosophy centres on eliminating the two most common complaints about standard goggles: leaking and pressure marks, by engineering each goggle to match the individual shape of the wearer's eye socket. The process relies on AI-assisted facial analysis and robotic gasket cutting, positioning the brand at the intersection of sports hardware and personalised manufacturing. Their customer base spans recreational swimmers, competitive athletes, and elite triathletes, as evidenced by partnerships with multiple Olympic and Ironman-level athletes.
Active promotions
Ready to use with your order at THEMAGIC5.
Club Partnership programme offering volume pricing and team benefits for swimming clubs and organisations.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
THEMAGIC5 in the news
Recent updates and background about THEMAGIC5, summarised in our own words.
THEMAGIC5 adds Olympic swimmer Shaine Casas to its athlete team
THEMAGIC5 has expanded its roster of sponsored athletes with the signing of Olympic swimmer Shaine Casas. This addition brings another high-profile competitive swimmer to the brand's growing group of professional athletes.
Esquire examines the potential benefits of custom-fit swimming goggles
Esquire published a piece exploring how goggles tailored to an individual swimmer's face shape may affect comfort and performance in the water. The article considers what sets custom-fit options apart from standard swimming goggles.
THEMAGIC5 launches the Vector goggle, expanding its customization range
THEMAGIC5 has introduced a new goggle model called the Vector, described as taking the brand's personalized fit approach further than previous products. The launch was covered by 220 Triathlon, which noted the brand's connection to Ironman World Champion Jan Frodeno.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about THEMAGIC5
Answers to the most common questions, based on search behaviour and our own research.
Is THEMAGIC5 a reliable webshop?
THEMAGIC5 is a registered company (TheMagic5 Inc.) based in Charlotte, North Carolina, USA, with a published address, phone number, and email address. The company offers a 100% Fit Guarantee, meaning customers receive a full refund if fit issues cannot be resolved, which provides a measurable level of consumer protection.
How long does delivery from THEMAGIC5 take?
Delivery times depend on the destination. Customers in the USA can expect standard delivery in 6 days and express delivery in 3 days. EU and UK customers receive their order in 5 to 7 days (standard) or 3 days (express), while international standard shipping takes approximately 14 days.
What happens if my custom goggles do not fit properly?
THEMAGIC5 offers a Fit Guarantee on all orders. If a customer experiences fit issues that cannot be corrected, the company provides a full 100% refund of the purchase price.
How does the ordering process work at THEMAGIC5?
After placing an order, customers download the THEMAGIC5 app and submit a face scan using their smartphone. The AI analyses the facial structure, generates a custom fit profile, and the goggles are then produced and shipped within a few days.
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