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Wildfleur is a skincare brand that combines clinically proven active ingredients with bioactives derived from flowers. The product range includes serums, cleansers, and moisturizers positioned at an accessible price point.
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About Wildfleur
Price range
$18 to $26 per product
Bundle pricing
AM Kit and PM Kit each $60
Free shipping from
$50
Main category
Clinical skincare
Key actives
Vitamin C, Retinol, Hyaluronic Acid, Salicylic Acid
Bioactive sources
Marigold, Sunflower, Babchi, Willowherb
Product format
Serums, cleansers, toners, moisturizers
Reviews on site
Up to 548 per product
Wildfleur operates in the affordable clinical skincare segment, targeting consumers who want evidence-based formulations without premium pricing. The brand's core philosophy is that flower-derived bioactives are not merely aesthetic additions but functional ingredients that stabilize and optimize the performance of active compounds such as vitamin C, retinol, and salicylic acid. Products are sold directly through the webshop at prices ranging from $18 to $26 per unit, with bundled AM and PM kits available at $60. The approach appeals to ingredient-aware shoppers who value both efficacy and transparency in formulation.
Active promotions
Ready to use with your order at Wildfleur.
Bundle discount: purchase the AM Kit or PM Kit to receive a full two or three step routine at a reduced combined price compared to buying individual products separately.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wildfleur in the news
Recent updates and background about Wildfleur, summarised in our own words.
Founder Tanushri Shah on the Origins of Wildfleur
Wildfleur was founded by Tanushri Shah, whose personal passion for flowers played a central role in shaping the brand. The story behind its creation has been covered by Hypebae.
Visit Wildfleur →Wildfleur Among New Brands Focused on Skin and Hair Health
Wildfleur was featured alongside three other newly launched beauty brands, all of which focus on improving skin and hair health. The coverage appeared in WWD as part of a broader look at emerging names in the beauty industry.
Visit Wildfleur →Wildfleur Positioned as an Affordable Clinical Skincare Brand
Wildfleur has been highlighted as a brand that combines clinical skincare principles with accessible pricing. The brand appeals to consumers looking for effective skincare without a high price point.
Visit Wildfleur →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wildfleur
Answers to the most common questions, based on search behaviour and our own research.
Is Wildfleur a trustworthy webshop?
Wildfleur sells directly through its own webshop and has accumulated several hundred customer reviews per product, with individual products showing between 181 and 548 reviews on the site. The brand has also received press coverage highlighting its formulation approach and price-to-efficacy ratio.
Do you get free shipping from Wildfleur?
Wildfleur offers free shipping on orders over $50. This threshold is automatically applied at checkout.
What kind of skincare does Wildfleur sell?
Wildfleur sells clinical skincare products including vitamin C serums, retinol treatments, hyaluronic acid serums, salicylic acid cleansers and toners, and a triple lipid moisturizer. Each product pairs a proven active ingredient with a flower-derived bioactive intended to stabilize or enhance its performance.
Are Wildfleur products suitable for beginners?
The range includes both standard and lower-concentration options, such as a 0.05% encapsulated retinol alongside a 0.3% pure retinol, which suggests the brand accommodates different experience levels with active ingredients. Bundled AM and PM kits are also available for those who prefer a guided routine.
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