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WATSKIN is an online fashion brand specialising in UPF 50+ sun protective clothing for women, covering swimwear, bodysuits, tops, bottoms, dresses, and accessories. The range is designed for active women who want reliable sun protection without sacrificing style, whether in or out of the water.
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About WATSKIN
Main category
UPF 50+ sun protective clothing
Target audience
Active women of all ages
Coverage levels
Full, High, and Medium Coverage
Product range
Swimwear, bodysuits, tops, bottoms, dresses, hats, accessories
Customer service
Via contact form or [email protected]
Loyalty programme
WATSKIN Rewards Club
Newsletter discount
15% off first purchase
Charitable contribution
Portion of proceeds donated to Melanoma Research Alliance
WATSKIN positions itself in the premium segment of the sun protection clothing market, targeting active and style-conscious women of all ages who spend time outdoors, at the pool, or in the ocean. The brand operates at the intersection of performance swimwear and everyday sunwear, offering a broad spectrum of coverage options it describes as Full Coverage, High Coverage, and Medium Coverage under the name Shades of Defense. A portion of proceeds from every order is donated to the Melanoma Research Alliance, reflecting a clear alignment with skin health and cancer awareness causes. WATSKIN has also collaborated with the American Cancer Society, including a runway debut at one of their events in Miami.
Active promotions
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Join the WATSKIN Rewards Club to earn points on purchases and unlock member benefits.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
WATSKIN in the news
Recent updates and background about WATSKIN, summarised in our own words.
WATSKIN Featured in Summer Swim and Skin Protection Trends
27East included WATSKIN in a report on summer swimwear trends that emphasize both visual appeal and skin protection. The brand is presented as part of a broader movement toward functional swimwear. The piece focuses on how sun safety is becoming a growing consideration in seasonal fashion.
WATSKIN Offers Sun Protection Through Swim and Activewear
WATSKIN is a brand that focuses on swimwear and activewear designed to protect the skin from sun exposure. The label positions itself at the intersection of function and style. Fashionista covered the brand as part of its reporting on sun-protective clothing.
Lois Robbins Discusses WATSKIN and Sun Safety Awareness
Resident Magazine spoke with Lois Robbins, the founder behind WATSKIN, about her motivations for creating the brand. She addressed topics including personal purpose, her background in performance, and her commitment to promoting awareness around sun safety. WATSKIN is described as a sunwear label aimed at encouraging protective habits through everyday clothing.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about WATSKIN
Answers to the most common questions, based on search behaviour and our own research.
Is WATSKIN a reliable webshop?
WATSKIN is an established sun protective clothing brand with a loyalty rewards programme, a partnership with the American Cancer Society, and a charitable donation model linked to the Melanoma Research Alliance. Customers can reach the team directly via email or a contact form on the website.
How can I contact WATSKIN if I have an issue with my order?
WATSKIN can be reached through the contact form on their website or by emailing [email protected]. The contact form includes specific options for return requests, item issues, order issues, and payment issues.
Can I return an item to WATSKIN?
WATSKIN has a returns and exchanges policy listed on their website. Customers can initiate a return through the contact form by selecting the relevant option.
Does WATSKIN offer any discounts or promotions?
New subscribers to the WATSKIN newsletter receive 15% off their first purchase. WATSKIN also runs a Rewards Club for returning customers and occasionally offers sale items on the website.
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