Free shipping on US orders of $95 or more, applicable to all towels, robes and accessories.
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Onsen is an American webshop specialising in premium bath towels and bathroom accessories made from 100% Supima cotton. The brand is best known for its signature waffle-weave towels, which are designed to dry faster and stay fresher than conventional terry towels.
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About Onsen
Free shipping from
$95 (US only)
Main category
Bath towels and bathroom accessories
Main material
100% Supima cotton
Product certifications
OEKO-TEX certified
Prices from
$79.90
Bundle discounts
Up to 25% off
Target audience
Consumers seeking premium, hygiene-focused bath textiles
Levert naar
United States (free shipping from $95)
Onsen positions itself in the premium segment of bathroom textiles, targeting consumers who value hygiene, durability and thoughtful design over low price points. The brand's philosophy centres on the idea that a quick-drying towel is a healthier towel, citing research that standard bathroom towels are frequently contaminated with bacteria. All towels are made from Supima cotton, a premium extra-long-staple variety said to be up to 45% stronger than regular cotton, and are OEKO-TEX certified against 350 harmful substances. The product range is deliberately focused, covering waffle and sculpted terry towels, bath sheets, bath mats, robes and a small selection of accessories.
Active promotions
Ready to use with your order at Onsen.
Save up to 25% when ordering a curated towel bundle instead of individual products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Onsen in the news
Recent updates and background about Onsen, summarised in our own words.
Oedo Onsen Monogatari Premium Matsunoi to reopen under new name in August
The facility known as Oedo Onsen Monogatari Premium Matsunoi is set to rebrand and reopen on August 7. The reopening follows a period of transition and introduces a new identity for the establishment.
Common bathing etiquette mistakes by visitors to Japan
Foreigners visiting Japan often make mistakes when participating in traditional naked bathing practices. Understanding local customs and etiquette is considered important for a respectful experience at Japanese bathhouses.
Kurokawa Onsen marks 40 years of its bathing pass with a new look
The Kurokawa Onsen bathing pass, a well-known feature of the Japanese hot spring town, is celebrating its 40th anniversary. The milestone is being marked with a redesigned pass and a series of summer events.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Onsen
Answers to the most common questions, based on search behaviour and our own research.
Is Onsen a reliable webshop?
Onsen's waffle bath towels have been named the number one pick by Wirecutter, which adds to its credibility as a specialist in premium bath textiles. The webshop features customer reviews and has accumulated over 4,000 ratings on its main product lines, with an average score of 4.7 out of 5.
Does Onsen offer free shipping?
Onsen offers free shipping within the United States on orders of $95 or more.
Can you save money by ordering a bundle at Onsen?
Yes, Onsen offers bundle deals on both Supima waffle and sculpted terry towels, with savings of up to 25% compared to buying items individually.
What makes Onsen towels different from regular towels?
Onsen towels use an open waffle weave that allows moisture to evaporate roughly twice as fast as standard terry towels, which helps reduce bacteria and odour build-up. The Supima cotton fibres are described as up to 45% stronger than regular cotton, and the towels are said to become softer with repeated washing.
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