Free US-wide shipping on orders over a set minimum order value, available automatically at checkout.
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TRUBAR is an American online shop selling plant-based, vegan protein bars under the brand TRUBRANDS. The bars are made with all-natural ingredients such as cassava flour and brown rice protein, and are positioned as a dessert-inspired alternative to conventional protein snacks.
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About Trubar
Main category
Plant-based protein bars
Target audience
Health-conscious adults and parents of children
Free shipping from
$50 (US-wide)
Boxes per order
12 bars per box
Price range
From $24.99 per box
Available in stores
Yes, nationwide in the United States
Customer service response
Within 1 to 2 business days
Country
United States
TRUBAR targets health-conscious consumers who want a protein bar that does not compromise on taste, with a product philosophy built around clean ingredients and indulgent flavors. The brand operates in the mid-range supplement and nutrition segment, with individual boxes priced around $25 to $39. A dedicated TRUBAR KiDS line, free from tree nuts and peanuts and school-friendly, expands the target audience to parents shopping for children. The brand has gained public attention through an endorsement by actress Halle Berry and through retail partnerships with chains such as Walmart and fitness brand Orangetheory Fitness.
Active promotions
Ready to use with your order at Trubar.
Exclusive discount for subscribers who sign up for the TRUBAR newsletter, applied to a first or next order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Trubar in the news
Recent updates and background about Trubar, summarised in our own words.
Orangetheory Fitness Teams Up with TRUBAR for Summer Campaign
Orangetheory Fitness and TRUBAR announced a partnership centered on a co-branded protein bar intended to support fitness goals during the summer season. The collaboration was announced via PR Newswire. Further details about the product or distribution were not provided in the available information.
Visit Trubar →Miami Beach Protein Bar Brand Sold for $173 Million
A protein bar company based in Miami Beach was acquired in a transaction worth $173 million. The deal was covered by The Business Journals. No additional details about the acquiring party or the terms of the sale were included in the available information.
Visit Trubar →TRUBAR Acquired by ETi Gida in $173 Million Deal
TRUBAR has been acquired by Turkish food company ETi Gida for a total of $173 million. The acquisition is described as the start of a new phase aimed at expanding the brand internationally. The announcement was distributed through Business Wire.
Visit Trubar →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Trubar
Answers to the most common questions, based on search behaviour and our own research.
Is TRUBAR a reliable webshop?
TRUBAR is operated by TRUBRANDS and runs on the Shopify platform, which is a widely used and established e-commerce infrastructure. The shop offers a contact form with a stated response time of 1 to 2 business days, and lists clear policies for returns, privacy, and terms of service.
Does TRUBAR offer free shipping?
Yes, TRUBAR offers free shipping across the United States on orders over $50. Orders below that threshold are subject to standard shipping costs.
Can I buy TRUBAR products in a physical store?
Yes, TRUBAR bars are available in physical retail stores across the United States. The website includes a store locator to help customers find nearby stockists.
What is the return policy at TRUBAR?
TRUBAR lists a return policy on its website. Customers are advised to consult the dedicated Return Policy page or contact the support team directly for the specific terms that apply to their order.
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