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NYX Professional Makeup is an American cosmetics brand that sells professional-grade makeup products directly to consumers through its online store. The range includes products for lips, eyes, face, and body, with a strong focus on accessibility and cruelty-free formulations.
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About NYX Professional Makeup
Main category
Colour cosmetics and body care
Cruelty-free
Yes
Vegan options
Yes, Vegan Body line available
Price range
From $12.00 per product
Currency
USD
Ships to
US, UK, Europe, Latin America, Australia and more
Virtual try-on
Available for lips, eyes and face
Target audience
Consumers and makeup artists
NYX Professional Makeup positions itself in the budget-to-mid segment, aiming to bring professional makeup tools and pigments to everyday consumers without a high price point. The brand operates on a cruelty-free philosophy and has expanded its range to include vegan body care products alongside traditional colour cosmetics. The typical customer is a makeup enthusiast or aspiring artist looking for high colour payoff at an accessible price. The webshop ships to a broad range of countries, including the United States, most of Europe, and several countries in Latin America.
Active promotions
Ready to use with your order at NYX Professional Makeup.
Free or reduced shipping on orders above a certain order value, applicable to selected destinations.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
NYX Professional Makeup in the news
Recent updates and background about NYX Professional Makeup, summarised in our own words.
Paris Hilton reprises her role in NYX Makeup campaign
Paris Hilton has returned as the so-called Gloss Boss in the second volume of NYX Professional Makeup's campaign series titled If You NYX, You Know. The campaign marks a continued collaboration between Hilton and the cosmetics brand.
Paris Hilton reflects on Y2K beauty trends
Paris Hilton has spoken about which beauty looks from the Y2K era she would like to see return and which she considers better left in the past. The commentary touches on the nostalgia surrounding early 2000s makeup and style.
NYX Makeup joins celebration of Black beauty at ESSENCE Festival
During the ESSENCE Festival, NYX Professional Makeup participated in a Black Excellence Brunch alongside founder Trell Thomas. The event honored artist Patti LaBelle and focused on recognizing Black beauty and culture.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about NYX Professional Makeup
Answers to the most common questions, based on search behaviour and our own research.
Is NYX Professional Makeup a trustworthy webshop?
NYX Professional Makeup is an established cosmetics brand that sells products internationally through its own website. The brand is cruelty-free certified and ships to a large number of countries, which points to a professionally operated retail operation.
Does NYX Professional Makeup ship internationally?
Yes, the webshop ships to multiple countries including the United States, United Kingdom, Germany, France, Australia, Canada, and several countries in Latin America. Shipping costs depend on the destination, selected items, and chosen shipping method.
What payment currency does NYX Professional Makeup use?
The webshop operates in USD for US-based customers. International customers can select their location, though the currency available may vary by region.
Can I try out products before buying from NYX Professional Makeup?
NYX Professional Makeup offers a virtual try-on tool on its website for lip, eye, and face products, allowing shoppers to preview shades digitally before making a purchase.
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