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Superplastic is a creator of animated characters, premium vinyl collectible toys, and digital goods, built around a cast of synthetic superstars with millions of followers across social media platforms. The brand sits at the intersection of art, pop culture, fashion, and entertainment.

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At a glance

About Superplastic

Founded by
Paul Budnitz
Parent company
Really Super Co. PBC
Main category
Vinyl collectible toys and digital goods
Social media following
Over 22 million across TikTok, YouTube and Instagram
Notable collaborations
Gucci, Fortnite, Mercedes-Benz, The Weeknd, Tommy Hilfiger
Sustainability
Carbon-negative, offset 7,648 tons of CO2
Customer service
Segment
Premium collectibles and lifestyle
Superplastic was founded by artist Paul Budnitz and operates under Really Super Co. PBC, positioning itself in the premium collectibles and lifestyle segment. Its characters, including Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz, function as full entertainment properties across animation, music, gaming, high fashion, and live events. The brand targets collectors, streetwear and pop culture enthusiasts, and fans of designer toys who appreciate collaborations with names such as Gucci, Fortnite, Mercedes-Benz, and The Weeknd. Superplastic is carbon-negative, offsetting all greenhouse gas emissions it produces annually through verified carbon unit retirements.
September 2026

Active promotions

Ready to use with your order at Superplastic.

Free shipping on orders above a certain spend threshold, applicable to physical vinyl collectibles and lifestyle products.
To the shop
Limited edition bundle offer combining a vinyl collectible with exclusive digital goods at a reduced combined price.
To the shop
Recent

Superplastic in the news

Recent updates and background about Superplastic, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Superplastic

Answers to the most common questions, based on search behaviour and our own research.

Is Superplastic a reliable webshop?

Superplastic is an established brand created by artist Paul Budnitz and owned by Really Super Co. PBC. The company generates tens of millions of dollars in product sales annually and has partnered with globally recognised names such as Gucci, Fortnite, and Mercedes-Benz.

How can I contact Superplastic customer service?

Customer service can be reached by email at [email protected]. For press inquiries, the contact is [email protected], and for partnerships, [email protected].

What kind of products does Superplastic sell?

Superplastic sells high-end vinyl collectible toys, digital collectibles, and branded lifestyle products built around its animated characters Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz. The brand also participates in live experiences and collaborations with fashion and entertainment labels.

Is Superplastic environmentally responsible?

Yes. Superplastic is certified carbon-negative, meaning it offsets more greenhouse gas emissions than it produces. To date, the company has offset a total of 7,648 tons of CO2 through verified carbon unit retirements via its partners Southpole and Carbon Capture.

Your turn

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