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Mission is a US-based webshop specialising in cooling apparel, towels, headwear, and accessories designed for active use in warm conditions. The brand positions itself around science-backed cooling technology and targets consumers who spend time outdoors, in sports, or in physically demanding environments.
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About Mission
Main category
Cooling apparel and accessories
Free shipping from
$45 (US economy shipping)
Target audience
Active adults, outdoor and sports enthusiasts
Price range
From $9.99 (towels) to $29.99+ (headwear, apparel)
Customer service
Discount on sign-up
15% off for newsletter subscribers
Key technology
Chemical-free cooling, UPF 50 sun protection
Country
United States
Mission serves a broad audience of active adults, from runners and golfers to gardeners and outdoor workers, who prioritise functional comfort over fashion. The product range sits in the mid-price segment, with cooling towels starting around $9.99 and apparel and headwear typically priced between $16.99 and $29.99. The brand differentiates itself through proprietary cooling technology, including chemical-free activation and UPF 50 sun protection built into select products. Mission highlights recognition from awards such as the 2026 Shape Awards Fitness Winner and the 2026 TODAY Travel Awards Winner, and emphasises that its technology is science-backed rather than gimmick-driven.
Active promotions
Ready to use with your order at Mission.
Free US economy shipping on orders of $45 or more
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Mission in the news
Recent updates and background about Mission, summarised in our own words.
Preparations under way for a future human mission to Mars
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Buzz Aldrin's historic felt-tip pen heads to auction
A felt-tip pen used by astronaut Buzz Aldrin during the Apollo 11 mission is being offered for sale at auction. The pen reportedly played a critical role in the mission. The expected sale price is considerable given its historical significance.
McKinsey leader sees AI reshaping the modern workplace
The head of consulting firm McKinsey has stated that artificial intelligence is increasingly being used to transform how businesses and employees operate. According to the executive, this shift represents a major next step in the adoption of AI technology. Organizations are expected to adapt their internal structures as a result.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Mission
Answers to the most common questions, based on search behaviour and our own research.
Is Mission a reliable webshop?
Mission has received thousands of five-star reviews according to its own website and has been recognised by awards such as the 2026 Shape Awards and the TODAY 2026 Travel Awards. The brand has been featured in mainstream media and offers a clear contact channel via email.
Does Mission offer free shipping?
Yes, Mission offers free US economy shipping on orders of $45 or more.
How do I contact Mission customer service?
Mission can be reached by email at [email protected]. A contact form is also available on the website.
How does Mission's cooling technology actually work?
Mission's cooling products are activated by water. Once wet, the fabric cools through evaporation, with different products offering cooling durations of 2, 3, or up to 8 hours. The technology is described as chemical-free and some products include built-in UPF 50 sun protection.
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